Bengaluru-based Epik, a quick commerce startup focused on electronics and home appliances, has raised $1 million in a funding round led by Info Edge Ventures, with participation from angel investors. The fresh capital is set to go toward building fulfillment infrastructure, expanding the company’s catalogue, and strengthening its demo operations network across cities.
Founded by Gotama Gowda, Varun Chopra and Harsha Reddy, Epik is building a model that tries to solve a familiar consumer problem in electronics shopping: the gap between online convenience and offline product experience. The startup operates on a “try and buy” format in which trained experts deliver products to customers’ homes within 60 minutes for demonstrations. That allows users to physically compare multiple products before making a purchase decision.
The company’s pitch stands out in a market where speed has mostly been associated with groceries, daily essentials and impulse-led purchases. Electronics, by contrast, are often higher-consideration buys.
Customers typically want to see a device, understand how it works, compare it with alternatives and ask questions before spending. Epik’s model appears to be designed around exactly that hesitation, bringing assisted buying and product demos to the doorstep instead of asking the customer to visit a store.
According to the information available in the document, Epik currently partners with more than 60 brands, including Philips, Samsung, Apple, Dyson, Dell and Eureka Forbes.
The startup has been operational in Bengaluru since October 2025 and says it has scaled nearly 20 times since launch. That growth figure is presented as the company’s claim.
The operating model is also more complex than standard hyperlocal delivery. Epik’s logistics setup involves trained personnel, demo units and hub-based operations to enable fast fulfilment. In practical terms, that means the startup is not merely moving sealed products from one point to another. It is trying to create a service-led layer around electronics commerce, where delivery, demonstration and decision-making happen together.
The new funding is likely to test whether that model can be repeated at scale. Electronics retail has long depended on in-store discovery, but consumer behaviour is shifting toward convenience-first formats. If Epik can maintain service quality while broadening categories and entering more cities, it could carve out a distinct place in India’s fast-moving commerce landscape.
The company plans to use the capital to expand across categories and geographies while building a service layer that combines product delivery with assisted buying.
For now, the startup is still in its early stages, but this funding round does imply that investors are keen on quick commerce plays that go beyond food and groceries. In the case of Epik, the bet here isn’t just on speed, but whether electronics shoppers are ready for a doorstep experience that’s more akin to a store visit than a traditional online transaction.
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