Business Stories

Astrology Apps Drive 500 Crore Therapy Boom in India

Manya MaheshwariMay 23, 20254 min read

In India, a new trend is quietly reshaping the mental health and wellness landscape. More and more people are turning to astrology apps, not just for horoscopes or predictions, but for something deeper: emotional support and guidance. The reason? Actual…

INDUSTRY & EVENTS

DoT’s FRI May Delay UPI Transactions on Paytm, GPay, PhonePe

Epil BodraMay 22, 20252 min read
If you’ve recently experienced delays or failures in UPI transactions on platforms like PhonePe, Google Pay, or Paytm, it might not be a technical glitch. The Department of Telecommunications (DoT) has implemented a new system called the Financial Fraud Risk Indicator (FRI) to combat rising financial and cyber frauds.  Understanding the Financial Fraud Risk Indicator […]

Business Stories

Astrology Apps Drive 500 Crore Therapy Boom in India

Manya MaheshwariMay 23, 20254 min read

In India, a new trend is quietly reshaping the mental health and wellness landscape. More and more people are turning to astrology apps, not just for horoscopes or predictions, but for something deeper: emotional support and guidance. The reason? Actual…

INDUSTRY & EVENTS

DoT’s FRI May Delay UPI Transactions on Paytm, GPay, PhonePe

Epil BodraMay 22, 20252 min read
If you’ve recently experienced delays or failures in UPI transactions on platforms like PhonePe, Google Pay, or Paytm, it might not be a technical glitch. The Department of Telecommunications (DoT) has implemented a new system called the Financial Fraud Risk Indicator (FRI) to combat rising financial and cyber frauds.  Understanding the Financial Fraud Risk Indicator […]

Small Business

From Gwalior to Global: How Amrutam Rewrote India’s Ayurvedic Startup Story

Khushi BhatiaMay 20, 20255 min read

In a small town in Madhya Pradesh, a family-run Ayurvedic medicine business was quietly dying. But nearly two decades after it began, that same business now known as Amrutam has become one of India’s most authentic and beloved direct-to-consumer (D2C)…