ChatGPT vs Google: The 27x Conversion Gap SEO Experts Need to See

October 21 | by Om Singh

7 min read
Marie Haynes, GEO, Generative Engine Optimisation, SEO, ChatGPT, Google Organic Search, AI Search, AI Traffic, Google Analytics 4, LLM Traffic, Search Engine Optimisation, Agentic Search, AI SEO Trends, Digital Marketing,

Search engine optimisation (SEO) expert Marie Haynes has questioned the growing focus on Generative Engine Optimisation (GEO), arguing that businesses may be overlooking the greater commercial value of Google Search while concentrating on visibility across AI chatbots. In an analysis…

YouTube Tests Hiding the Dislike Button Inside the Three-Dot Menu on Desktop

October 21 | by Om Singh

4 min read
YouTube, YouTube dislike button, YouTube dislike button change, YouTube new update, YouTube desktop update, YouTube long-form videos, YouTube interface test, YouTube Shorts, YouTube dislike count, Google, YouTube features, social media news, technology news

YouTube appears to be testing a new layout that makes the dislike button harder to find on regular videos, moving the thumbs-down icon from its familiar position beside the like button into the three-dot menu. The change has reportedly reached…