Reliance Industries has once again maintained its dominance in media visibility by topping the 2024 Wizikey News Score rankings. The AI-powered media intelligence firm ranks Reliance as India’s most visible corporate entity for the fifth consecutive year, underscoring its unmatched media presence and public relations efficiency.
A consistent growth trajectory
Reliance Industries scored an impressive 97.43 out of 100 on Wizikey’s News Score for 2024, marking a steady upward trend from 96.46 in 2023, 92.56 in 2022, and 84.9 in 2021. This consistent growth highlights the company’s ability to sustain its leadership in the media spotlight year after year.
The Wizikey News Score is a standardized metric that evaluates brands based on news volume, headline presence, publication reach, and readership. Reliance’s outstanding performance across all parameters has cemented its position at the top.
Outperforming the competition
Reliance’s media visibility outshines even leading FMCG and banking sectors in India. The company maintains a significant gap over competitors, with the State Bank of India (89.13), HDFC Bank (86.24), One97 Communications (84.63), ICICI Bank (84.33), and Zomato (82.94) trailing behind in the rankings.
Other notable companies in the top 10 include Bharti Airtel, Infosys, Tata Motors, Tata Consultancy Services (TCS), and ITC. However, Adani Enterprises, the flagship firm of the Adani Group, ranked at a distant 40th.
Reliance’s PR and media excellence
Wizikey’s research attributes Reliance’s exceptional media visibility to its in-house communications team. The team has achieved remarkable efficiency in managing media relations, with Reliance’s metrics including 201.4k in news volume, 41.6k headline mentions, a publication reach of 13.7k, and a staggering 57.2 billion in readership.
According to Wizikey, this performance reflects a 30-100% gap over competitors in each parameter, reinforcing Reliance’s position as a media powerhouse.
About wizikey news score
The Wizikey News Score is the world’s first standardized metric to measure news visibility for brands and individuals. Leveraging artificial intelligence, big data, machine learning, and media intelligence, the platform monitors over 400,000 publications to determine rankings.
Reliance Industries’ consistent top ranking is a testament to its robust communication strategy, ensuring it remains India’s most visible corporate entity in the media.
