BlissClub, founded by Minu Margeret is preparing to raise Rs 200 crore to Rs 250 crore in a fresh funding round led by the private equity arm of Singularity, in a deal that is expected to value the women-focused activewear brand at nearly Rs 750 crore.
BlissClub eyes aggressive offline and retail expansion
Existing investors Elevation Capital and Eight Roads Ventures are also likely to participate in the round. The development comes at a time when India’s direct-to-consumer fashion brands are trying to move beyond digital discovery and build stronger offline retail engines.
The fundraising talks come at a phase when BlissClub’s business numbers are showing steady momentum. The brand has crossed an annualised revenue run rate of Rs 250 crore, while its revenue grew to Rs 135 crore in FY25 from Rs 92 crore a year earlier. At the same time, the company managed to bring down its losses to Rs 20 crore from Rs 44 crore in the previous financial year. For investors, that combination of growth and tighter financial discipline makes the company stand out in a market where startups are no longer being evaluated only on rapid expansion.
The upcoming funding is likely to help BlissClub strengthen its offline presence through more stores and a wider omnichannel network. Over the last few years, many internet-first brands in India have realised that customers still want physical experiences alongside online shopping. Stores are increasingly becoming spaces where brands build familiarity, create stronger customer relationships and give shoppers a more immersive experience beyond just transactions.
BlissClub operates in the premium athleisure segment, where demand is being shaped by wellness, fitness and comfort-led fashion. Urban women remain a key customer base for the category, especially as activewear moves from gym use to everyday lifestyle wear.
The brand competes with players such as Cult.fit, Boldfit and Cava, along with several emerging labels in the activewear space. Its community-led positioning and focus on differentiated products have helped it carve out space in a crowded D2C market.
The proposed funding round also signals that investors are still willing to back consumer brands that show improving financial metrics, customer loyalty and a clear offline growth strategy. For BlissClub, the next phase will be less about being only an internet-born label and more about proving that a women-focused athleisure brand can scale across channels without losing its core identity.
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