Rivesa AI, a young Indian startup working at the intersection of automation and artificial intelligence, has reached a valuation of $1.2 million, as it develops a visual AI system designed to automate screen-based business workflows.
Founded by Raj Jobalia and Hirdesh Mehta, Rivesa AI is positioning itself in a crowded automation market with a distinct approach: instead of depending on deep software integrations or complex APIs, its technology operates by visually interpreting what appears on a user’s screen and then performing actions within those digital environments.
A different approach to automation
Most enterprise automation tools rely on integrations that often require engineering resources, regular maintenance, and long onboarding cycles. Rivesa AI’s pitch is that many daily business tasks, monitoring dashboards, updating records, tracking performance, compiling reports, are still performed visually by humans. By replicating this process through artificial intelligence, the company aims to simplify automation deployment across organisations.
The startup describes its product as a visual search and execution engine that can identify on-screen information, understand context, and act on it. In practice, this means automation that can work across tools already in use, without rebuilding workflows from scratch.
From personal experiment to product
The inspiration for Rivesa AI came out of founder Raj Jobalia’s background in financial markets. During his experiences as a trader, he created ways for himself to display information visually on multiple platforms. It was not long before he realized there was an even larger need within these operations: businesses were aggregating a large amount of time accessing and repeating various digital functions that occur predictably.
Seeing this gap, Jobalia, along with co-founder Hirdesh Mehta, began shaping the concept into a scalable automation platform focused on visual intelligence rather than code-heavy integration.
Making automation accessible
A key claim behind Rivesa AI’s product is ease of use. The company says its system can be deployed by non-technical teams, lowering the barrier for departments that traditionally depend on engineering support to automate workflows. By reducing setup complexity, the startup is targeting faster adoption within enterprises.
The broader ambition, according to the founders, is to move businesses from “using AI tools” to “working alongside AI systems” that function more like digital co-workers, observing, responding, and executing tasks in real time.
Expansion plans
Following the valuation milestone, Rivesa AI plans to focus on strengthening its core technology and expanding its reach. The company is looking to build standard workflow libraries, deepen partnerships, and increase adoption across sectors such as finance, logistics, SaaS, and enterprise operations.
As businesses continue to look for efficiency gains without disruptive system overhauls, visual AI-based automation represents a niche that is still evolving.
Whether or not Rivesa AI’s solution can be fully scalable within an enterprise scenario remains to be seen, but at least at first, Rivesa’s strategy reflects an emerging market need for automation solutions that can be integrated into an existing structure, as opposed to forcing an existing structure into compliance.
Disclosure: The information for this report is drawn from syndicated content published with an advertorial disclaimer.
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