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brand content strategy, content marketing strategy by khushboo mulani

Brand Content Strategy: Why Most Brand Content Fails Without a Point of View?

Brand Content Strategy: Scroll through any brand’s Instagram, LinkedIn, or YouTube channel for sixty seconds, and something becomes very clear, very fast. The content is…

Khushboo Mulani

September 23
Khushboo mulani, agency strategy, strategic thinking, marketing agencies, agency-client relationship, AI in marketing, marketing leadership, trusted advisor, agency growth, brand strategy, creative agencies, marketing transformation, service commoditisation

The Future of Agencies Isn’t More Services. It’s Better Strategic Thinking: Khushboo Mulani

Ascendants Dot In

5 min
JK Lakshmi Cement, Aniruddha Sinha, Head of Marketing, leadership appointment, cement industry, marketing leadership, brand strategy, digital transformation, consumer engagement, integrated marketing, building materials, corporate appointments

JK Lakshmi Cement Appoints Aniruddha Sinha as Head of Marketing

Khushi Bhatia

3 min
Aparna Agarwal, Sandbox Concepts, brand strategy, strategic communications, brand advisory, business growth, brand narratives, reputation management, thought leadership, executive positioning, startup launch, PR industry

Aparna Agarwal Launches Sandbox Concepts, Focusing on Brand Narratives and Business Growth

Khushi Bhatia

2 min
Seema Ahuja, Biocon, Kiran Mazumdar Shaw, Biocon Biologics, Corporate Communications, Leadership Exit, India Pharma, Brand Strategy, PR Industry, People Movement, Communications Leadership, Biotech India

Seema Ahuja Signs Off from Biocon After Over 15 Years

Vasundhra Tewari

4 min
Kausalya B, Digital Marketing, SEO Services, Brand Strategy, PPC, Social Media Marketing, Online Branding, Vapa Tech, Marketing Agency India, ROI Marketing

Grow, Glow, and Go Digital with Vapa Tech

Lavanya Tathe

3 min
FMCG, consumer psychology, premium pricing, Indian brands, Arjun Vaidya, Sensodyne, Surf Excel, brand strategy, retail insights, perceived value

When Expensive Feels Smart: India’s FMCG Price Game

Vasundhra Tewari

4 min
shrinkflation, inflation, product packaging, consumer awareness, hidden inflation, FMCG, marketing tactics, price tricks, cost-cutting, brand strategy, grocery shopping tips, consumer rights, food shrinkage, unit pricing, product downsizing

Shrinkflation Exposed: How Brands Are Charging More While Giving You Less

Manya Maheshwari

4 min
Anuja Mishra, MamaEarth

Honasa CMO Anuja Mishra Steps Down; CEO Takes Interim Role

Vasundhra Tewari

2 min
Flipkart, Akash Jain, Flipkart Marketing, Digital Media Strategy, ATL Marketing, E-commerce Marketing, Indian Retail, Flipkart Minutes, Brand Strategy, Marketing Leadership

Flipkart Elevates Akash Jain to Director of Marketing

Epil Bodra

2 min
Ather Energy, Saurabh Sharma, Electric Vehicles, EV Industry, Marketing Leadership, Brand Strategy, Customer Engagement, Business Growth, Indian EV Market, Scooter Business

Ather Energy Appoints Saurabh Sharma as Head of Marketing

Epil Bodra

2 min

The Ascendants

Spirit AI, Chinese Startup Humanoid Robots, China Robotics, Robot Intelligence, Embodied AI, Artificial Intelligence, Robotics Startup, AI Robots, Robot Brain, Humanoid Robot Technology

Meet Spirit AI: The Chinese Startup Chasing a ChatGPT Moment for Robots

Khushi Bhatia

6 min
Factrika founders building a technology-enabled manufacturing workforce platform for factory staffing and verified industrial workers in India.

Factrika: Rethinking Manufacturing Workforce Staffing in India

Epil Bodra

5 min
Vibhor Jain, Ishita Jain, Jaipur dairy startup, engineer couple dairy business, Gir cow dairy farm, ₹2 crore dairy business, dairy startup India, organic dairy farming, bilona ghee, freeze dried milk powder, Rajasthan startup, agriculture startup India, dairy farming success story, Jaipur entrepreneurs, Gir cows

Jaipur Engineer Couple Built a ₹2 Crore Dairy From 20 Gir Cows, Then Put ₹30 Lakh Into a Freeze-Dryer

Epil Bodra

6 min
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Founder's Corner

brand content strategy, content marketing strategy by khushboo mulani

Brand Content Strategy: Why Most Brand Content Fails Without a Point of View?

Khushboo Mulani

5 min
Anthropic, Claude AI, Jack Clark, Mustafa Suleyman, Microsoft AI, AI Kill Switch, AI Safety, AI Governance, Artificial Intelligence, AI Regulation, Dario Amodei, Claude Constitution, AI Risks, Generative AI, AI Safeguards

Anthropic AI ‘Kill Switch’ Debate Deepens as Microsoft Flags Claude’s Humanlike Traits

Epil Bodra

5 min
Jay Chaudhry, Zscaler, Jay Chaudhry net worth, Zscaler CEO, Indian American billionaire, Indian entrepreneurs, Indian origin billionaire, cybersecurity, cybersecurity entrepreneur, Zscaler founder, tech billionaire, IIT BHU, IIT Varanasi, JRD Tata, Tata scholarship, SecureIT, VeriSign, startup success story, Indian startup founders, Silicon Valley, Zero Trust, cloud security, billionaire success story

From Studying Under a Tree to a $9.3 Billion Fortune: How Jay Chaudhry Built Zscaler

Om Singh

8 min
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