JK Lakshmi Cement has appointed Aniruddha Sinha as its Head of Marketing, entrusting him with the company’s brand strategy, consumer engagement and integrated marketing initiatives.
In his new role, Sinha will focus on strengthening JK Lakshmi Cement’s market presence and building deeper connections with customers, channel partners and other stakeholders.
Sinha brings more than two decades of marketing experience to the position. His areas of expertise include brand strategy, digital transformation, consumer insights, channel loyalty, product innovation and business growth.
During his career, he has held leadership roles at Lafarge, Nuvoco Vistas, ABP, Bharti Walmart, Spencer’s Retail, PepsiCo, Pernod Ricard, United Spirits and Emami. This experience has given him exposure to consumer-facing businesses across several industries.
His academic and professional credentials include an education at the Indian Institute of Social Welfare and Business Management in Kolkata. He is also a certified digital marketer from HubSpot Academy and holds a qualification in strategic management from the Indian Institute of Management Calcutta.
Speaking about his appointment, Sinha said he was joining JK Lakshmi Cement at a stage when the company was continuing to strengthen its position in the building materials sector.
“I am delighted to join JK Lakshmi Cement at a time when the company continues to strengthen its leadership in the building materials sector,” he said.
Sinha added that he intends to build on the trust associated with the brand by using consumer insights, digital innovation and integrated marketing strategies.
“The brand has earned tremendous trust over the years, and I look forward to building on this strong foundation by leveraging consumer insights, digital innovation, and integrated marketing strategies to create meaningful value for customers, channel partners, and other stakeholders,” he said.
He also expressed confidence in working with the company’s team as JK Lakshmi Cement moves into its next phase of growth.
The appointment reflects the company’s continued focus on strengthening its leadership team with experienced professionals who can support innovation, customer engagement and sustainable business growth.
JK Lakshmi Cement is part of the JK Organisation and offers a portfolio of cement and smart building solutions for residential, commercial and infrastructure projects. The company operates through a distribution network serving customers and channel partners across the country.
Its business priorities include technology, brand development, customer engagement, responsible manufacturing and long-term value creation across the construction and infrastructure ecosystem.
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