Gurugram-based premium grocery startup Solgram has raised over $1 million in a pre-seed funding round led by DSG Consumer Partners and Saama Capital, with hospitality entrepreneur Kapil Chopra also participating. The investment comes less than a quarter after the company launched its operations.
Solgram plans to use the fresh capital to expand its cold-chain infrastructure, strengthen its technology stack, build deeper sourcing relationships and scale its operations across the National Capital Region (NCR).
Founded by Shashank Shekhar Sharma, Solgram is building a premium grocery platform focused on fresh produce, dairy, meats, seafood and other temperature-sensitive products. Its business model centres on maintaining product quality through an end-to-end temperature-controlled supply chain, covering everything from sourcing to doorstep delivery.
Unlike conventional grocery delivery models, Solgram has built its operations around temperature-controlled storage and fulfilment. Its infrastructure includes dedicated zones for different product categories, sealed thermal packaging and specialised last-mile delivery facilities.
The company manages multiple stages of the supply chain, including sourcing, quality inspection, storage, order fulfilment and delivery. This approach is intended to maintain product quality throughout the journey from suppliers to customers.
Solgram Expands Beyond Everyday Grocery Categories
The platform offers a range of products spanning fresh produce, dairy, meat, seafood, bakery items, gourmet pantry products and emerging food brands.
It has also introduced Mindful Mode, a dedicated shopping category for health-conscious consumers. The section features products with cleaner labels, nutritional information and details about product provenance, giving shoppers additional information when making purchasing decisions.
For deliveries, Solgram offers scheduled batched delivery as well as express options, catering to different customer requirements.
NCR Expansion Takes Priority Before Entering New Cities
Solgram is currently operational in Gurugram and plans to expand its presence across the wider NCR before moving into other Tier-I cities in the coming months.
However, the company intends to prioritise operational consistency rather than expand its geographical footprint too quickly. It plans to establish stronger operational density within individual clusters before entering additional markets.
The latest funding will support this expansion strategy, particularly through investments in cold-chain capabilities, technology and sourcing infrastructure.
Securing over $1 million within a quarter of its launch gives Solgram early backing from DSG Consumer Partners and Saama Capital as it works to establish its position in the premium grocery segment.
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