India’s medical professionals spend long hours on their feet, often working through demanding shifts with little attention paid to the comfort of their clothing and footwear. Abhijeet Kaji and Vanshika Kaji saw an opportunity in this overlooked part of healthcare and set out to build a brand designed around the people who work in it.
Their company, Knya, started in June 2020 during the Covid-19 pandemic. What began as an unbranded business supplying hospital consumables gradually evolved into a medical lifestyle brand selling scrubs, footwear, clogs and stethoscopes.
The company is now tracking an annual recurring revenue (ARR) of more than ₹250 crore, while its audited revenue reached ₹110 crore in FY26. It expects revenue to cross ₹200 crore in FY27.
For the husband-and-wife founders, the ambition goes beyond selling medical clothing. They want to build what Abhijeet describes as the “Nike for doctors”, creating a brand that puts medical professionals and their everyday needs at the centre.
From Hospital Supplies to Medical Scrubs
The idea emerged from the founders’ early experience supplying hospital consumables, including adult diapers and bedsheets. Vanshika brought experience from her family’s fourth-generation textile business, while the pandemic created an opportunity to build a brand focused on personal protective equipment.
As the founders spoke with doctors, nurses, technicians and hospital procurement teams, they identified a gap in the market for medical clothing designed with greater attention to comfort and functionality.
“We wanted to build a brand that celebrates medical professionals. We wanted to build the ‘Nike for doctors’,” Abhijeet said.
That thinking became the foundation for Knya Enterprise Private Limited, established in June 2020.
The company primarily sells through its website and mobile application, while also operating 38 retail stores across India. Its presence extends beyond major metropolitan markets such as Delhi and Kolkata to smaller cities, including Patna, Thrissur, Davanagere, Ernakulam, Hyderabad and Secunderabad.
Knya says it has served more than 1.5 million medical professionals and partnered with over 1,000 medical institutes.
What Makes Knya’s Scrubs Different?
Knya’s product range is built around the practical demands of medical work, where clothing must accommodate long shifts, frequent movement and repeated washing.
Its classic scrubs are available in cotton-polyester blends, while its premium Ecoflex line features four-way stretch technology intended to allow greater freedom of movement during bending, lifting and emergency rounds.
The company also designs its clothing to withstand high-temperature washing and autoclaving, a steam-based sterilisation process used in healthcare settings. Its products are designed to dry quickly and help manage heat and perspiration during extended shifts.
Classic scrubs start at ₹1,000, while premium Ecoflex products can cost up to ₹2,499.
Beyond clothing, Knya has entered the medical equipment category with its 6sense stethoscope range. The line includes specialised stethoscopes for paediatricians, designed around the acoustic requirements of examining infants and children.
The broader strategy is to develop products that address different aspects of a medical professional’s working day rather than limiting the brand to uniforms.
Why the Founders See a Larger Market
Abhijeet believes India’s healthcare workforce offers significant room for a specialised medical lifestyle brand to grow.
“There are more than 10 million healthcare professionals in the country, growing at 15% annually as new medical colleges open. We estimate the market size for medical lifestyle products to be between ₹4,000 crore and ₹5,000 crore,” he said.
The company sees an opportunity to organise a market in which medical clothing and related products have historically received less brand-focused attention.
Industry estimates also point to growth in the medical scrubs segment. DataBridge Market Research projects that India’s medical scrubs market will increase from $2.90 billion in 2024 to $3.80 billion by 2032, representing a compound annual growth rate (CAGR) of 3.67% between 2025 and 2032.
Knya is not alone in pursuing this opportunity. Brands such as Alleda Scrubs, Mafatlal Industries and ScrubIndia also operate in the category.
For Knya, the challenge is to differentiate itself through product design, comfort and a wider range of offerings as competition develops.
Doctors Want More Than Comfortable Uniforms
The need for products designed around medical professionals is also reflected in customer experiences.
Akshat Jueja, a paediatrician based in Bhopal, has used Knya’s scrubs for five years, beginning when he was in his third year of MBBS.
Jueja believes the company has addressed a gap in an industry where the demands of long working hours have not always translated into enough attention to clothing and everyday comfort.
Doctors can work shifts lasting more than 12 hours, with some extending to 36 hours. In such conditions, the comfort and practicality of clothing and footwear can become important considerations.
He also sees room for more innovation beyond scrubs, particularly in products such as clogs and other medical lifestyle accessories.
Although more brands are entering the segment, Jueja believes research into the specific comfort requirements of doctors remains limited, especially outside medical clothing.
That leaves an opportunity for companies to develop products based on the realities of clinical work rather than simply adapting conventional consumer products for healthcare settings.
₹110 Crore Revenue in FY26, With Profitability Since Day One
Knya’s growth has been accompanied by a steady increase in reported revenue.
The company recorded revenue of ₹27.2 crore in FY24, followed by ₹60 crore in FY25. Its audited revenue reached ₹110 crore in FY26, with an earnings before interest, taxes, depreciation and amortisation (EBITDA) margin of 10% to 15%.
The business is currently tracking an ARR of more than ₹250 crore and expects its revenue to exceed ₹200 crore in FY27.
Abhijeet said Knya has remained profitable at both the EBITDA and profit after tax (PAT) levels every year since its inception.
The company employs approximately 240 to 250 people across Mumbai and other locations.
However, expanding a retail network across multiple states has brought its own operational challenges. The founders must manage state-specific compliance requirements, goods and services tax (GST) regulations and the working capital needs of a growing business.
Hiring experienced professionals has also been a challenge, particularly for senior positions in retail and technology. Abhijeet said bringing senior talent into a growing company requires convincing experienced professionals to join the business.
Maintaining tight control over working capital is another priority as the company expands without taking on excessive financial leverage.
Expanding Stores and Entering International Markets
Knya’s next phase of growth combines physical retail expansion with a push into international markets.
The company plans to open three to four stores every month, increasing its offline presence alongside its existing website and mobile application. Its retail strategy covers both major cities and smaller markets, where it aims to reach medical professionals beyond the largest urban centres.
International expansion is also underway. Knya entered the United Arab Emirates around seven to eight months before Abhijeet’s comments and is now expanding into Saudi Arabia.
Alongside geographical expansion, the company is looking to strengthen its footwear business and develop specialised, digitised stethoscopes tailored to the needs of Indian doctors.
These initiatives reflect the founders’ broader ambition to build a medical lifestyle business rather than a company focused exclusively on uniforms.
Knya’s growth from an unbranded hospital supplies business to a company reporting ₹110 crore in FY26 revenue highlights how the founders have approached an overlooked category through a combination of product development, retail expansion and a focus on medical professionals’ daily needs.
Its next challenge will be to sustain that growth while expanding its product range, building its retail network and establishing its presence in international markets.
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