In a move that’s creating serious buzz across India’s fintech circles, Pay10 has brought on board Virat Kohli and Anushka Sharma as its global brand ambassadors.
The announcement comes just as the Gurugram-based company gears up to launch its UPI-enabled payments app, aiming to make digital transactions smoother, faster, and more accessible for users across India.
By teaming up with two of India’s most influential personalities, Pay10 clearly wants to blend trust, innovation, and mass appeal, a trio that’s vital in today’s crowded digital payment space.
Why This Partnership Makes Sense
To be frank, a fintech brand teaming up with a couple like Kohli and Anushka isn’t only about celebrity. It’s more about being able to reach a wide audience base admiring reliability and relevance to their lifestyle.
Kohli symbolizes discipline, performance, and excellence recognized internationally, while Anushka denotes creativity, authenticity, and entrepreneurialism, which is the just the right blend for Pay10’s position as a modern and trustworthy payments brand.
For Pay10, visibility is not the only factor, but also credibility. In a market where people are spoiled for choice with UPI apps, users need a reason to believe a new player is secure and efficient. Kohli and Anushka’s endorsement helps deliver that assurance instantly.
The Visionaries Powering Pay10’s Fintech Leap
Every great brand story starts with a bold idea, and for Pay10, that spark came from Prabhpreet Singh Gill (Harry Gill) and Saad Kaleem, two visionaries determined to make digital finance simpler, faster, and more human.
Gill, who now leads as Chairman, brings a sharp business instinct and a belief that trust is the new currency in fintech. Saad Kaleem, the company’s Global CEO, adds a global perspective and tech-first mindset that’s driving Pay10’s expansion across markets.
Founded back in 2017, Pay10 wasn’t built overnight, it was shaped by the belief that payments shouldn’t feel like a process, but an experience. Under their leadership, the Gurugram-based startup has grown into a multi-solution platform offering everything from UPI payments and merchant services to real-time cross-border transfers.
Building a Brand for the Next Gen of Digital Finance
According to the company’s leadership, Pay10 is being built as a next-generation digital finance brand, one focused on innovation, inclusion, and trust.
Its upcoming app will support India’s UPI ecosystem, allowing users to experience quick, cashless, and transparent transactions.
Beyond UPI, Pay10 offers a full range of alternative payment methods (APM) including merchant services, remittances, real-time cross-border transfers, and QR-based payments. In short, it’s a platform designed to help both everyday consumers and businesses manage payments seamlessly, across India and beyond.
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Kohli & Anushka’s Shared Vision
Both Virat and Anushka have publicly spoken about their excitement for partnering with Pay10. Kohli highlighted how Pay10’s focus on innovation, trust, and excellence aligns perfectly with his own mindset of pushing boundaries and striving for world-class standards.
Anushka, meanwhile, emphasized convenience and security, two things every business and customer looks for when making payments. Her perspective as both a public figure and an entrepreneur adds credibility to Pay10’s promise of effortless transactions.
Standing Out in a Competitive Market
India’s digital payment space is evolving quickly. Among established players like PhonePe, Paytm and Google Pay, and a host of new fintechs, it’s going to take more than technology to stand out. It’s going to take trust and safety.
That’s precisely where this partnership plays to Pay10’s advantage. With Kohli and Sharma’s collective social media following now over 500 million, the company gets a leg up in brand recall and visibility, both in India and around the world.
If the launch goes to plan, this campaign could also drive Pay10 towards becoming a household name and a serious contender in the UPI ecosystem.
A Confident Step Into the Future
The choice to engage Kohli and Anushka by Pay10 seems like a well thought move, one that successfully integrates celebrity trust with fintech aspirational behavior.
It’s a nice departure for a payments brand to focus on technology and an emotional connection at the same time.
As Pay10 prepares to roll out its UPI app, it’s entering the market with a strong foundation, a versatile product, clear vision, and now, two of India’s most admired faces leading the charge.
If the brand delivers on its promise of security, speed, and simplicity, it could soon be competing head-to-head with the biggest names in India’s fintech landscape.
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