Imagine a startup that not only sells beautiful handcrafted products but also connects customers directly with the local artisans who create them. Welcome AuthIndia!
AuthIndia is a vibrant Indian online marketplace and community platform dedicated to showcasing, selling, and celebrating traditional Indian handicrafts and artwork. It’s where craftsmanship meets culture, and every purchase supports the hands that made it.
Founded in 2015 by Kush Verma along with co-founders Raj Kamal, Saurabh Sharma, and Prashant Sharma. Kush Verma is the primary founder and has been leading the venture. Headquartered in Lucknow, AuthIndia connects artisans and craftsmen directly with buyers across India and the globe, with no intermediaries and ensuring fair compensation for creators.
Mission and Philosophy
AuthIndia is committed to preserving India’s rich artistic heritage by empowering artisans, providing them with direct market access. They also focus on preserving heritage by ensuring traditional art forms are passed to future generations.
Features
- Vast Product Range: AuthIndia has over 15,000 craft items, including silk-thread jewellery, home décor, hand-painted crafts, and folk art from every region of India.
- No Fees for Artisans: There are no registration or commission fees. Artisans can set their own prices, and there is no mandatory GST requirement, making it accessible for small and rural creators.
- Global Reach: With around 30,000 daily website visitors, AuthIndia offers artisans exposure to both domestic and international buyers.
- Skill Enhancement: The platform organizes workshops, training programs, and collaborations to help artisans innovate and adapt to market trends.
- Sustainability: AuthIndia promotes eco-friendly materials and responsible sourcing, encouraging artisans to adopt environmentally conscious practices.
How AuthIndia Works
- For Sellers: Artisans register on the platform, list their products, and manage their own online store. The process is user-friendly, with support for cataloguing and marketing.
- For Buyers: Customers can browse a wide array of authentic handmade products, directly supporting the creators without paying a premium to intermediaries.
- Community Building: AuthIndia gains a strong artisan community through forums, collaborations, and knowledge-sharing.
Unique Value Proposition
AuthIndia acts as a direct bridge between artists and buyers, eliminating intermediaries to ensure transparency and better earnings for artisans.
The platform is dedicated to waking up the endangered crafts by bringing traditional art forms to urban and global markets with contemporary styles.
Additionally, AuthIndia supports artisan growth by providing marketing tools, banner ads, and visibility boosts that help artisans expand their businesses online and reach a wider audience.
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