The Coca-Cola Company has elevated Siddharth Subramanian to the role of Director, Marketing, Digital Commerce, marking a new step in his two-year journey with the beverage major.

Subramanian most recently served as Digital Commerce Lead at Coca-Cola. His move into a director-level marketing role signals the company’s continued focus on digital commerce as a key growth channel in India’s fast-changing consumer market.

Before joining Coca-Cola, Subramanian spent around three years at Flipkart, where his last role was Associate Director and P&L Head for North India in the grocery business. That experience gave him a strong grounding in e-commerce operations, category growth and consumer-led digital buying behaviour.

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Earlier, he worked with Godrej Consumer Products Limited for more than four years in general trade roles across multiple territories. He began his professional career as a Graduate Engineering Trainee at Ashok Leyland.

With experience across automobiles, FMCG, general trade, grocery commerce and digital growth, Subramanian brings a cross-sector view to his new position. His career path reflects the kind of marketing leadership now emerging in consumer companies, where brand building, commerce, distribution and digital platforms are increasingly connected.

The appointment comes at a time when digital commerce has become central to how large FMCG and beverage brands engage consumers, manage visibility and drive sales across online platforms.

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