Lab grown diamond jewellery brand Limelight Diamonds has secured Rs 275 crore in a strategic funding round led by its core promoters, the Bhathwari Group, with participation from key strategic partners from the jewellery industry.
According to the company, the capital has been raised through a combination of equity and cash consideration. The fresh investment will be used to strengthen vertical integration, expand manufacturing capabilities, enhance product design and innovation, and accelerate the brand’s retail expansion across India.
The funding marks a significant step in Limelight Diamonds’ growth strategy as it looks to strengthen its position in India’s rapidly evolving lab grown diamond jewellery market.
Strengthening Manufacturing and Product Development
Limelight Diamonds plans to deploy the newly raised capital across multiple business functions to support its long-term expansion plans. A major focus will be on improving its vertically integrated operations, allowing the company to gain greater control over different stages of production while improving efficiency.
The company also intends to invest in expanding its manufacturing infrastructure to meet increasing demand. In addition, it plans to enhance its design and innovation capabilities by developing new collections that cater to evolving consumer preferences in the premium jewellery segment.
These investments are expected to support the company’s efforts to scale operations while maintaining consistent product quality and design standards.
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Building a Strong Presence in the Lab Grown Diamond Segment
Founded in 2019 by Pooja Madhavan, Limelight Diamonds is a lab grown diamond jewellery brand that specialises in jewellery crafted using pure Chemical Vapor Deposition (CVD) lab grown diamonds.
The brand offers a wide range of jewellery designed for modern consumers, including solitaire pieces, everyday fine jewellery, and statement collections. Its product portfolio focuses on combining contemporary aesthetics with the brilliance and purity associated with lab grown diamonds.
Since its launch, the company has steadily expanded its presence across the country, positioning itself as a dedicated player in the growing lab grown diamond jewellery category.
Expanding Retail Footprint Across India
Limelight Diamonds has significantly expanded its retail network over the past few years. According to the company, it currently operates more than 75 exclusive brand outlets spread across over 45 cities, making it one of the largest retail networks dedicated to lab grown diamond jewellery in India.
The company now plans to further strengthen its presence by entering additional metro markets while expanding deeper into Tier I and emerging Tier II cities.
Its retail growth strategy includes a mix of company owned stores and franchise operated outlets, enabling faster market penetration while maintaining brand visibility across different regions.
As part of its expansion roadmap, Limelight Diamonds aims to add 100 new stores during 2026. The company has also set a target of reaching 200 stores by 2027, significantly increasing its nationwide retail footprint.
Focus on India’s Growing Lab Grown Diamond Industry
Limelight Diamonds believes the lab grown diamond sector presents a significant manufacturing opportunity for India. According to the company, advances in technology, expanding domestic production capabilities, and a skilled jewellery manufacturing ecosystem are creating favourable conditions for sustained industry growth.
The company also highlighted that increasing consumer interest in lab grown diamonds is contributing to the expansion of the category. With India’s established expertise in jewellery craftsmanship and manufacturing, the sector aligns with the country’s broader objective of strengthening its position as a global manufacturing and export hub.
By investing in manufacturing, product development, and retail expansion, Limelight Diamonds aims to capitalise on the growing demand for lab grown diamond jewellery while expanding its presence across key markets in the country.
The latest funding is expected to provide the company with the financial resources needed to execute its expansion strategy and strengthen its position in India’s competitive jewellery market as consumer interest in lab grown diamonds continues to grow.
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