Quick home-services startup Pronto founded by Anjali Sardana is in discussions to raise around $25 million in a new funding round that would value the company at approximately $100 million, according to people familiar with the matter. The round is expected to be led by Epiq Capital, with participation from existing investors Glade Brook Capital, General Catalyst and Bain Capital. The talks are ongoing, and the final structure and valuation may still evolve.
Pronto: Betting on 10-15 minute home services
The negotiations come as investment interest grows in rapid-response home services, a space that is trying to capture the speed offered by Quick Commerce in sectors such as electrical repairs, plumbing, and home maintenance. The key differentiator that Pronto uses to carve out a niche in a perceived saturated home services sector is speed, committed to delivering its services within 10-15 minutes.
While the promise of near-instant service has gained traction with urban consumers, executing it at scale remains complex. The model requires dense worker availability, precise dispatch systems and high operational discipline, especially as companies expand beyond tightly controlled neighbourhood clusters.
A step up from earlier funding
If completed, the proposed round would mark a significant jump from Pronto’s earlier capital raises.
- In August, the company raised $11 million from General Catalyst, Glade Brook Capital and Bain Capital Ventures, aimed at expanding its city footprint and strengthening operational systems.
- Prior to that, Pronto had raised $2 million, led by Bain Capital Ventures, which supported its early operations and workforce setup in Gurugram.
At the time of its previous funding, Pronto was handling around 1,000-2,000 orders per day and had adopted a vertically integrated model, managing worker onboarding, training and deployment internally rather than operating as a pure marketplace.
Scale has expanded rapidly
Since then, the company has scaled its operations to seven cities and now processes around 6,000 orders daily, indicating growing demand for faster home services in large urban markets.
The expansion, however, comes with higher operational costs. Maintaining a rapid turnaround requires consistent worker availability and reliable backend systems, making profitability and execution efficiency key challenges as volumes rise.
Bengaluru emerges as the tech hub
As part of its next phase of growth, Pronto has shifted its headquarters to Bengaluru, moving its technology, product and data teams to the city, while retaining customer support and certain operational functions in Gurugram.
The move mirrors a broader trend in the instant-services ecosystem, where companies are centralising engineering and leadership teams in Bengaluru to build more robust technology platforms. Several competing startups in the fast home-services space have also consolidated key functions in the city.
Competition is heating up
The segment is seeing increasing competitive pressure, with multiple startups raising capital and established home-services platforms exploring faster service formats. As more players chase the same promise of speed, the focus is shifting from rapid expansion to reliability, workforce quality and unit economics.
For Pronto, the proposed funding is expected to support deeper investments in technology, workforce training and city-level execution as it looks to strengthen its position in a market where speed alone is no longer enough.
Having expanded to multiple cities and with an increased number of daily orders, Pronto is about to enter a phase where execution discipline will be important for them. Now with a lot of capital pouring into this sector, it is probably going to be seen which companies can offer a balance of speed, service, and price, and are thus going to shape the future of the home services market in India.
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