Quick home services startup Pronto has extended its Series B funding round to $45 million after raising an additional $20 million from Lachy Groom, co-founder of Physical Intelligence and an early investor in Zepto. The latest infusion values the company at $200 million, doubling its valuation since its earlier Series B tranche.
The funding comes at a time when India’s app-based home services market is moving from convenience-led demand to a deeper question: can domestic work, long treated as informal and invisible, be organised without stripping away its human side?
For Pronto founder and CEO Anjali Sardana, the answer appears to sit at the heart of the company’s next phase.
“We have extended our Series B to a total round size of $45 million. Lachy Groom led the round and his conviction means a great deal to us,” Sardana said.
The fresh capital is expected to support worker supply, operational infrastructure and deeper service density across existing markets. Pronto currently offers home services including cleaning, laundry, kitchen preparation, utensil washing, car washing, gardening and home cooking.
Sardana’s larger argument, however, goes beyond fast bookings and consumer convenience. She pushed back against the idea that platforms like Pronto weaken the “family-like” relationship between households and domestic workers.
“Many of the same households that describe a domestic worker as ‘part of the family’ are usually also the first to blame her when something goes missing. This is obviously not how any of us would behave toward an actual family member,” she said.
Her point is sharp because it touches a familiar contradiction in urban India. Domestic workers are often spoken about with affection, but rarely given the protections that formal employment brings: timely wages, written terms and access to financial systems.
“There is no honest reason that the woman who walks into our home every morning to clean it should be denied the same protections,” Sardana said.
That belief is now shaping Pronto’s stated ambition: to build what Sardana calls “the world’s largest labour organisation platform.”
Investor interest in this space has intensified as quick home services begin to resemble the early days of quick commerce: dense neighbourhood operations, fast fulfilment, repeat usage and a large worker network. Pronto competes in a category that includes Urban Company’s Insta Help and Snabbit.
For Pronto, the challenge now is execution. Scaling a labour-heavy service business is very different from scaling an app. It requires hiring, training, retention, quality control and trust on both sides of the marketplace. Sardana has acknowledged that the platform remains supply-constrained even as demand grows.
The new funding gives Pronto more room to build that supply engine. But its real test will be whether it can turn a deeply informal category into a more reliable system without making workers more vulnerable to algorithmic pressure.
For now, Pronto’s $45 million Series B signals more than another startup funding headline. It is a bet that India’s domestic work economy can be reorganised, and that the people who keep urban homes running deserve the same dignity of structure that other workers already expect.
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