Skip to main content Skip to footer
Ascendants
  • The Ascendants
  • Business Stories
  • My Money
  • Industry & Events

Search site

Ascendants
  • The Ascendants
  • Business Stories
  • My Money
  • Industry & Events

Your Only Stop for Stories of Rising India.

Sachet Economy, 1 Rs Sachet India, Indian mini sachet market

The One Rupee Revolution That Changed Indian Consumer Habits!

Hanging from the dusty shelves of a kirana store, the humble ₹1 shampoo sachet is more than just a product it’s a symbol of India’s…

Manya Maheshwari

May 23
shrinkflation, inflation, product packaging, consumer awareness, hidden inflation, FMCG, marketing tactics, price tricks, cost-cutting, brand strategy, grocery shopping tips, consumer rights, food shrinkage, unit pricing, product downsizing

Shrinkflation Exposed: How Brands Are Charging More While Giving You Less

Manya Maheshwari

4 min
rio-innobev-raise-10-crore-growth

Beverage Startup Rio Innobev Attracts ₹10 Crore Investment for Expansion

Om Singh

3 min
Hajmola, Dabur, GST, Ayurvedic medicine, candy, FMCG, tax classification, DGGI, GST rates, business news

Is Hajmola a Medicine or a Candy? GST Classification Debate Explained

Epil Bodra

2 min
Haldiram's, Temasek, FMCG, Private Equity, Indian Snacks, Global Expansion, Investment, Stake Sale, PwC, Khaitan & Co.

Haldiram’s Sells 10% Stake to Temasek in $10 Billion FMCG Deal

Anish Dhawan

2 min
Quick Commerce, Kirana Stores, FMCG, Zepto, Swiggy, Blinkit, Anti-Competitive Practices, Pricing Strategies, Retail Market India, Competition Commission, Predatory Pricing, AICPDF, Discount Practices, Indian Retail, Tier 2 Cities, Quick Commerce Growth, india

Quick Commerce Under Fire: Kiranas Demand Fair Play

Manya Maheshwari

2 min
SBI Q3 Results 2025

SBI Q3 Results 2025: Key Insights from Major Nifty-50 Companies Reporting Today

Apurva Miliyani Xalxo

4 min
Adani Wilmar reports 6% sales volume growth in Q3; revenue increased by 33%
Adani Wilmar reports 6% sales volume growth in Q3; revenue increased by 33%

Adani Wilmar reports 6% sales volume growth in Q3; revenue increased by 33%

Desk

2 min
FMCG industry expects consumption growth in 2025
FMCG industry expects consumption growth in 2025

FMCG industry expects consumption revival in 2025

Vidhika Bajaj

2 min
Reliance FMCG bets on pricing to gain market ground
Reliance FMCG bets on pricing to gain market ground

Reliance FMCG bets on pricing and margins

Desk

2 min

The Ascendants

vahan, blue-collar jobs, WhatsApp hiring, Indian startups, gig economy, ai, ai starups

How Vahan Turned WhatsApp Into India’s LinkedIn for Blue-Collar Workers

Utkarsh Negi

3 min
Shoffr-EV Mobility

Shoffr’s Playbook: Mastering the Second Mover Game

Vasundhra Tewari

4 min
Ringg AI, smart home technology, AI doorbell, Indian startups, video search AI, home security, contextual AI, Ringg Bengaluru, Visual Language Modeling, AI-powered doorbell, smart video search, startup founders India, human-centric AI, tech startups India, AI innovation

Ringg AI Is Making Smart Homes with Context-Aware Doorbell Tech

Manya Maheshwari

3 min
Cai Store, Footwear, India, Investment, Startup

The Cai Store: Vegan Footwear for the Modern Indian Woman

Epil Bodra

2 min
Discover More

Small Business

Milk, Startup, Milkvilla, Patna, Bengaluru

Milkvilla Revolutionizes Dairy Delivery with Eco-Friendly, Tech-Driven System

Epil Bodra

2 min
The Pot Plant, sustainable fashion brand

The Pot Plant: How This Delhi Based Clothing Brand is Redefining Sustainable Fashion

Tejasvi Kasana

4 min
Cai Store, Footwear, India, Investment, Startup

The Cai Store: Vegan Footwear for the Modern Indian Woman

Epil Bodra

2 min
Discover More
Ascendants
Stories of Rising India.
Newlsetter
Categories
Small BusinessThe AscendantsBusiness StoriesMy MoneyIndustry & Events
Pages
HomeAbout UsAdvertise With UsPrivacy PolicyTerms & Conditions
© Copyright 2025, All Rights Reserved by Ascendants.in