Skip to main content Skip to footer
Ascendants
  • The Ascendants
  • Business Stories
  • My Money
  • Industry & Events

Search site

Ascendants
  • The Ascendants
  • Business Stories
  • My Money
  • Industry & Events

Watch Engaging Videos From Our Youtube

AI That Speaks Indian Languages: Sarvam AI’s Bold Move for Bharat | #AIStartup #shorts
The Whole Truth Foods: Exposing Fake “Healthy” Food Labels | Inside Startups| Ascendants
How Sarvam AI Is Making India’s Languages AI-Ready | Inside Startups | Indian AI
How Indian Startup NIRAMAI Is Changing Breast Cancer Detection | #artificialintelligence #women
ToneTag : Online Payments Without Internet | Inside Startups #startupstories #technology #fintech
Banofi: Banana Waste to Vegan Leather | Inside Startups | #SustainableFashion | #DesignerBags
CoolAnt: Ancient Cooling Reinvented | Inside Startups | Ascendants #SustainableLiving #startups
Skyroot Aerospace- New Space Era Begins | Inside Startups | Ascendants
body wash, India, tier 2 cities, q-commerce, Blinkit, Zepto, Instamart, personal care, self-care, consumer trends, privacy, beauty, FMCG, Indore, Jaipur, Lucknow, online shopping, cultural shift

The Body Wash Uprising: How Tier 2 India Quietly Took Over

Let’s talk about something changing in India’s everyday life, but not in the way glossy ads or global consulting firms expected. Step aside, waterfall-soap commercials…

Manya Maheshwari

August 14
Tetra Pack Design, FMCG, Packaging Flaws, Amul Lassi, Product Design, Sustainability, Packaging Innovation, Akshay Pathal, Consumer Waste, India Packaging Industry

How Packaging Flaws Cost India ₹73 Crore a Year?

Om Singh

3 min
Ferrero, Kellogg, breakfast cereals, M&A, FMCG, North America, Froot Loops, Special K, business deal, $3.1 billion acquisition

Ferrero Buys Kellogg’s North American Cereal Business for $3.1 Billion

Kamal Arvind

2 min
Viraj Bahl reflects on his first sales team

Inside Veeba’s First Sales Team: Viraj Bahl Reflects on Building from the Ground Up 

Tejasvi Kasana

4 min
Khari Foods, seed funding, healthy snacks, clean-label, palm oil-free, Indian startups,

Khari Foods Raises ₹3 Crore Seed Funding to Expand Clean-Label Snack Portfolio

Om Singh

4 min
Udaan, Series G funding, B2B e-commerce, Udaan IPO, FMCG, HoReCa, startup funding,

Udaan Bags $114M in Series G to Accelerate Growth

Om Singh

3 min
Sachet Economy, 1 Rs Sachet India, Indian mini sachet market

The One Rupee Revolution That Changed Indian Consumer Habits!

Manya Maheshwari

4 min
shrinkflation, inflation, product packaging, consumer awareness, hidden inflation, FMCG, marketing tactics, price tricks, cost-cutting, brand strategy, grocery shopping tips, consumer rights, food shrinkage, unit pricing, product downsizing

Shrinkflation Exposed: How Brands Are Charging More While Giving You Less

Manya Maheshwari

4 min
rio-innobev-raise-10-crore-growth

Beverage Startup Rio Innobev Attracts ₹10 Crore Investment for Expansion

Om Singh

3 min
Hajmola, Dabur, GST, Ayurvedic medicine, candy, FMCG, tax classification, DGGI, GST rates, business news

Is Hajmola a Medicine or a Candy? GST Classification Debate Explained

Epil Bodra

2 min
Haldiram's, Temasek, FMCG, Private Equity, Indian Snacks, Global Expansion, Investment, Stake Sale, PwC, Khaitan & Co.

Haldiram’s Sells 10% Stake to Temasek in $10 Billion FMCG Deal

Anish Dhawan

2 min

The Ascendants

Cautio, road safety India, AI dashcams, dashcam startup, Ankit Acharya, Pranjal Nadhani, vehicle monitoring, fleet management, driver fatigue detection, Indian transport tech, startup stories

From Chaos to Cautio: The Startup Keeping Indian Roads in Check

Lavanya Tathe

3 min
Esha Soni handbags, luxury sculptural bags, Orb bag Esha Soni, Arc bag designer, Mumbai-born designer Esha Soni, sustainable luxury handbags, CFDA designer Esha Soni, Fashion Trust Accessories Award, reusable canvas tote bags, Italian suede lining handbags

Mumbai-Born Designer Esha Soni Elevates Handbags to Wearable Art

Epil Bodra

2 min
Saugami Caklets, healthy chocolate brand, less sugar chocolate, no palm oil chocolate, preservative-free chocolate, high cocoa content chocolate, AU student startups, Allahabad University incubation centre, student-led food startup, clean label chocolates, healthy sweet treat, food technology startup India

Saugami Caklets: AU Students’ Healthy Chocolate Brand

Epil Bodra

3 min
Student startup accommodation India, affordable short-term stay for students, HostelB, Allahabad University startups, student lodging platform, low cost student housing India, commission-free student housing

HostelBee Services: Making Short-Term Student Stays Affordable and Smart

Epil Bodra

2 min
Discover More

Founder's Corner

vijay shekhar sharma, paytm founder, vijay shekhar sharma net worth, vijay shekhar sharma success story, paytm success story, paytm founder vijay shekhar sharma, vijay shekhar sharma education, vijay shekhar sharma biography, vijay shekhar sharma the great indian kapil show, vijay shekhar sharma school topper, vijay shekhar sharma backbencher

From Topper to Backbencher: Vijay Shekhar Sharma’s Honest Journey

Epil Bodra

2 min
startup founders, Ghazal Alagh, Aman Gupta, Vijay Shekhar Sharma, Ritesh Agarwal, Kapil Sharma, The Great Indian Kapil Show, Netflix India, Indian entrepreneurs, comedy show

Startup Stars Join Kapil Sharma on Netflix’s Great Indian Kapil Show

Khushi Bhatia

2 min
anil agarwal letter, vedanta group, entrepreneurship, startup advice, business growth, founder mindset, leadership lessons, decision making, uncertainty in business

Anil Agarwal to young founders: “Every decision is a bet”

Khushi Bhatia

2 min
Discover More
Ascendants
Stories of Rising India.
Newlsetter
Categories
Small BusinessThe AscendantsBusiness StoriesMy MoneyIndustry & Events
Pages
HomeAbout UsAdvertise With UsPrivacy PolicyTerms & Conditions
© Copyright 2025, All Rights Reserved by Ascendants.in