Mamaearth parent Honasa Consumer Ltd has reported a significant increase in promoter holding, with co-founder and promoter Varun Alagh raising his equity stake through a block deal transaction. The development was disclosed in a regulatory filing dated December 29, 2025, underscoring continued promoter confidence in the company’s long-term strategy and growth trajectory.
Details of the Block Deal Transaction
According to the filing, Varun Alagh acquired 18,51,851 equity shares of Honasa Consumer at a price of Rs 270 per share. The purchase represents 0.57 percent of the company’s total share capital and involved an aggregate transaction value of approximately Rs 50 crore. The acquisition was executed through a block deal, indicating a single large transaction rather than incremental buying in the open market.
Promoter Holding Strengthens Further
Following the transaction, Alagh’s personal shareholding in Honasa Consumer has increased to 10,55,82,701 equity shares. This now translates into a 32.45 percent stake in the company’s total share capital. The filing also highlighted that the combined holding of the promoter and promoter group has risen to 11,56,48,401 equity shares, representing 35.54 percent of the company’s total share capital.
The rise in promoter ownership comes at a time when Honasa Consumer is actively expanding its brand portfolio and reporting improving financial performance.
Expanding Presence Across FMCG Categories
Honasa Consumer operates in the fast-moving consumer goods space and owns several digital-first personal care brands, including Mamaearth and The Derma Co. Over the past few quarters, the company has focused on broadening its presence across adjacent categories while strengthening its position in core segments such as skincare and personal care.
The latest increase in promoter stake coincides with Honasa’s recent strategic moves to diversify into new consumer segments, particularly in men’s grooming and oral care.
Entry Into Men’s Grooming With Reginald Men
In a notable expansion move, Honasa Consumer recently entered the men’s grooming segment through the acquisition of South India-focused brand Reginald Men. The company acquired a 95 percent stake in BTM Ventures Pvt Ltd, the entity that owns Reginald Men, through a secondary transaction valued at Rs 195 crore.
This acquisition marked Honasa’s formal entry into a category with rising consumer demand and added a regionally strong brand to its portfolio. The deal aligns with the company’s strategy of scaling niche brands with established market presence.
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Minority Investment in Oral Care Brand
In addition to the men’s grooming acquisition, Honasa Consumer also made a minority investment during the quarter ended September 2025. The company acquired a 25 percent stake in Couch Commerce Private Limited, which owns the brand Fang Oral Care. The consideration for this transaction was stated to be up to Rs 10 crore.
The investment reflects Honasa’s interest in expanding into the oral care segment while retaining flexibility through a minority stake structure.
Return to Profitability in Q2 FY26
On the financial front, Honasa Consumer reported a sharp improvement in profitability during the September quarter of FY26. The company posted a profit after tax of Rs 39.2 crore for the quarter, compared with a loss of approximately Rs 18.5 crore in the same period last year.
Revenue for the quarter rose 16.5 percent year on year to Rs 538 crore, up from Rs 462 crore in the corresponding quarter of the previous financial year. The improvement in both revenue and profitability highlights a turnaround from losses recorded in Q2 FY25.
Momentum Builds as Promoters Raise Exposure
The combination of rising promoter ownership, targeted acquisitions, and improved quarterly performance positions Honasa Consumer at an important phase in its growth journey. Varun Alagh’s decision to increase his stake through a sizeable block deal signals continued alignment between the company’s leadership and its operational direction, as Honasa scales its multi-brand FMCG platform across emerging consumer categories.
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