Global sportswear brand New Balance has announced Bollywood actor Janhvi Kapoor as its first brand ambassador in India. This marks a significant step for the company as it works to expand in the rapidly growing Indian market.
The brand highlighted Janhvi Kapoor’s rising influence in both films and fashion as a key reason for the collaboration. They praised her individuality, determination, and fearless approach to personal expression. According to New Balance, these qualities match the brand’s mission of encouraging people to embrace their own unique journeys, whether on the field or in everyday life.
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Embracing Individuality and Confidence
Janhvi Kapoor shared her excitement about joining the New Balance family. She noted that the brand’s commitment to innovation and self-expression resonates strongly with her own beliefs. For her, fashion and fitness have always been about authenticity and confidence, and she sees New Balance as a way to communicate that to others.
“New Balance encourages you to own your story, and that is something I truly connect with,” Janhvi said. “For me, fashion and fitness are about being true to yourself. This brand allows me to express confidence and authenticity. I am honored to be part of the New Balance family and very excited about the journey ahead.“
Her partnership with New Balance will go beyond promotional campaigns. It is expected to inspire young audiences to embrace self-confidence and individuality. As a public figure, Janhvi Kapoor is known for influencing youth culture, making her an ideal ambassador to connect with India’s next generation.
Strengthening New Balance’s Footprint in India
Radeshwer Davar, Country Manager for India at New Balance, described the collaboration as a creative partnership built on shared values. He said Janhvi brings more than influence; she brings genuine inspiration.
“Her energy, drive, and individuality reflect the spirit of New Balance,” Davar said. “She is constantly evolving, and together we will explore new ways to connect sports and fashion for our audiences in India.”
The appointment comes as part of New Balance’s larger strategy to expand in India, one of the fastest-growing markets in the Middle East, Africa, and India region. The brand aims to engage young consumers who want both style and performance from their sportswear.
Bridging Fashion, Sports, and Youth Culture
Stuart Henwood, Senior Director for New Balance in the MEAI region, highlighted how Janhvi Kapoor’s personality and entrepreneurial spirit align perfectly with the brand’s vision. He said she will play a crucial role in helping New Balance reach consumers across India and the wider region.
“Janhvi’s energy, style, and commitment to excellence reflect the spirit of our brand,” Henwood said. “She will help us connect with audiences while bringing fresh ideas on how fashion and sports intersect.”
Through this partnership, New Balance plans to launch campaigns that combine performance, style, and individuality. The brand hopes to resonate with young audiences who value athletic performance but also want to express themselves through fashion.
A Significant Moment for New Balance in India
Janhvi Kapoor’s appointment represents an important milestone for New Balance in India, where competition among international sportswear brands continues to grow. By collaborating with her, the brand aims to increase visibility, inspire active lifestyles, and build stronger connections with Indian consumers.
This partnership underscores New Balance’s commitment to quality, confidence, and creativity. Janhvi Kapoor’s versatile public image, known for her independence and fearlessness, aligns seamlessly with the brand’s philosophy.
As New Balance continues its growth in India, Janhvi Kapoor will play a central role in shaping how the brand engages audiences who care about both fashion and fitness. Her presence will highlight the link between style, performance, and personal empowerment, inspiring people to embrace their individuality in every part of their lives.
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