AI video platform Higgsfield has raised $400 million in a Series B funding round, lifting its valuation to $5.4 billion as the company reports a sharp rise in revenue, enterprise adoption and use of its automated visual-production tools.
The new valuation is more than four times the $1.3 billion figure attached to Higgsfield’s Series A round. DST Global led the latest financing, joined by Tribe Capital, Growth Equity at Goldman Sachs Alternatives, Smash Capital, Fifth Wall, Valor Capital, Intel Capital, Liberty Global Tech Ventures, Mirae Asset Capital and NTT DOCOMO Ventures. Existing investors Accel, Menlo Ventures and GFT Ventures also participated.
The funding comes at a time when Higgsfield says its business has moved well beyond the consumer-heavy profile it had earlier in its growth.
Annualized revenue rises from $20 million to $700 million
Higgsfield said its annualized revenue reached $700 million in August, compared with $20 million a year earlier. The change is not only about the size of the business. The mix of customers has shifted considerably as well.
Business customers now contribute the majority of Higgsfield’s revenue, according to the company. In January, they represented less than one-quarter of sales.
That transition is becoming central to Higgsfield’s growth story. The company says it now serves more than 30 million users across 238 countries and territories, while its technology is used for visual production by 390 companies in the Fortune 500. Its enterprise customers span industries including advertising, media and entertainment, broadcasting, fashion, retail, financial services and pharmaceuticals.
For an AI video company, the significance lies in where that usage is heading. Higgsfield is increasingly positioning its technology not simply as a tool for individual creators, but as part of the production process used by companies producing visual content at scale.
Agentic products become a major growth engine
One of the more striking figures behind Higgsfield’s expansion is the adoption of its agentic products.
The company says these tools automate multi-scene visual production. After the rollout of its Supercomputer product in May 2026, the number of users adopting those products increased 42-fold over the following three months. Higgsfield says the tools are now responsible for more than 20 million content generations each month.
The figure offers a clearer look at what is driving demand beyond the headline valuation. Automated production systems can allow businesses to generate and manage larger volumes of visual material, potentially making the technology more useful for marketing and other repeatable commercial workflows.
Higgsfield co-founder and CEO Alex Mashrabov has drawn a distinction between his earlier work in consumer-focused visual technology and what the company is building now.
Mashrabov previously co-founded AI Factory, a computer vision company whose technology powered Snapchat face filters. Snap acquired AI Factory in 2019. Speaking about Higgsfield’s current direction, Mashrabov said the face filters he built at Snapchat were largely used by teenagers for entertainment, while Higgsfield is focused on changing the way larger businesses run marketing campaigns.
That comparison captures the broader shift the company is trying to make: from AI-generated visuals as a consumer novelty to AI-powered visual production as a business workflow.
Where Higgsfield plans to spend the $400 million
Higgsfield plans to put the fresh capital into research and development, global infrastructure, recruitment of AI talent and the expansion of its sales operations.
Those priorities suggest the company is preparing for growth on several fronts at once. More research spending can support product development, while infrastructure investment becomes increasingly important as generation volumes increase. Expanding sales operations also fits with Higgsfield’s growing reliance on business customers.
DST Global founder Yuri Milner said the investment firm looks forward to supporting Higgsfield as the company builds what he described as the next generation of AI tools for visual creation.
The $400 million Series B gives Higgsfield substantial new funding at a moment when its reported operating figures are accelerating quickly. But beyond the $5.4 billion valuation, the more telling development may be the change in who is paying for the technology.
With business customers now generating most of its revenue and agentic-product usage expanding rapidly, Higgsfield’s next phase will largely depend on whether it can turn that early enterprise momentum into sustained adoption across the industries it is targeting.
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