The operating income for the male grooming brand, Beardo stood at Rs 299 crore in FY26, while the profit after tax increased to Rs 22.12 crore. Increased ad spend helped sales grow despite the better operating margins.
Beardo closed FY26 just short of the Rs 300 crore revenue milestone, delivering stronger sales and a sharp improvement in profitability during the year.
Revenue from operations increased 40% to Rs 299 crore, compared with Rs 214 crore in FY25. The company earned another Rs 1 crore from other income, taking its total income for the fiscal year to about Rs 300 crore.
Product sales accounted for Beardo’s entire operating revenue. Its business remained overwhelmingly domestic, with sales in India contributing 99% and exports making up the remaining 1%.
Profit climbs to Rs 22.12 crore
Beardo’s profit after tax rose approximately 70% to Rs 22.12 crore in FY26 from Rs 13.03 crore a year earlier.
The increase in profit came despite a sizeable rise in expenditure as the company expanded its business. Total expenses reached Rs 270 crore during FY26, up from Rs 197 crore in the previous financial year.
Material consumption remained Beardo’s largest cost. The company also stepped up spending on advertising and promotions, with the expense rising 59.6% to Rs 83 crore. The higher marketing investment was directed towards generating sales and strengthening the brand’s visibility.
Employee benefit expenses stood at Rs 18.3 crore. Transportation, travel, legal and professional charges, along with other operating costs, also contributed to the increase in overall expenditure.
The numbers indicate that Beardo was able to absorb the higher cost of expansion without allowing expenditure to outpace revenue growth. Operating revenue increased by around 40%, while total expenses grew by roughly 37%.
Operating margin improves
Beardo spent Rs 0.90 to generate every rupee of operating revenue in FY26, an improvement from Rs 0.92 in FY25.
Its EBITDA margin increased to 10.57% from 9.17% in the previous year, showing that the company retained a larger share of its revenue at the operating level.
Return on capital employed, however, moderated to 66.52% from 76.91% in FY25. While the figure remained high, the decline came during a year in which Beardo significantly expanded its asset base.
Total assets increased to Rs 126 crore from Rs 72 crore. Current assets nearly doubled to Rs 115 crore from Rs 60 crore, while cash and bank balances declined to Rs 3.47 crore from Rs 4.67 crore.
Beardo strengthens its position in men’s grooming
Beardo operates in a competitive men’s grooming and direct-to-consumer personal care market alongside brands such as The Man Company, Bombay Shaving Company and Ustraa.
The Man Company recorded Rs 161 crore in FY26 revenue while its losses widened to Rs 33 crore. Bombay Shaving Company reported Rs 635 crore in revenue, representing a 2.4-fold increase, and recorded its first adjusted EBITDA of Rs 2 crore. VLCC-owned Ustraa had not filed its FY26 financial statements at the time of the reported comparison.
Against that backdrop, Beardo’s FY26 performance stands out for combining revenue expansion with a meaningful rise in profit. Its heavier advertising push appears to have supported growth, while better operating efficiency helped prevent the increase in costs from weakening profitability.
With operating revenue now at Rs 299 crore and total income reaching approximately Rs 300 crore, FY26 marked a significant year of scale for the grooming brand.
Also Read: iPhone 18 Pro Max Rumours Point to Bigger Battery, A20 Pro Chip and Major Camera Upgrade
