In an exciting development for the advertising world, Rasha Thadani has been announced as one of the faces of the upcoming RuPay credit card advertisement. Lalita Sunita Narayan Nayak, who oversees marketing for RuPay, NETC FASTag, and AePS at NPCI, made the announcement.
In a LinkedIn post, Nayak expressed her enthusiasm for the project, highlighting its focus on accessibility and empowerment through digital payment solutions. The campaign aims to resonate with a broad audience by emphasising the convenience and inclusivity of RuPay’s financial offerings.
Adding star power to the campaign, Bollywood icon Hrithik Roshan will also appear, bringing his charisma and massive fan base to the project. Combining Thadani’s fresh appeal and Roshan’s established popularity is expected to create a memorable and impactful ad.
The RuPay credit card ad is part of a broader initiative by NPCI to enhance brand visibility and foster the adoption of digital transactions. As digital payment systems continue to grow in popularity across India, this campaign is poised to make a significant impact.
