In the bustling streets of Bengaluru, where time is perhaps the most precious commodity and health concerns often take a backseat, a new kind of healthcare startup took form in 2021. Orange Health Labs, founded by Dhruv Gupta and Tarun Bhambra, set out with a mission to abring high-quality diagnostic testing to people’s doorsteps that is fast, reliable, and with a human touch.
A Pandemic-Era Beginning, a Timeless Need
The pandemic for Orange Health was a call to action. The founders, both skilled entrepreneurs with deep experience in healthcare and technology, saw a wide gap. Traditional diagnostic labs required patients to travel, wait, and often endure delays in getting results. Even existing home collection services struggled with reliability and speed.
Gupta and Bhambra believed that healthcare should be as convenient and seamless as ordering groceries or booking a cab. Their vision was sample collection at home within 30–60 minutes, and test results delivered in as little as six hours, a promise that has since become the company’s signature.
The People Behind the Promise
What sets Orange Health apart isn’t just its technology or logistics, but its people. The company employs a fully in-house team of “eMedics” trained professionals who handle every sample with care, ensuring quality and trust at every step. This decision, though costlier than outsourcing or using gig workers, was a deliberate one. As Bhambra puts it, “Every caregiver knows that adopting urgency is the best way to show care in healthcare”.
Behind the scenes, a diverse team of doctors, engineers, designers, and product managers collaborate to make diagnostics not just faster, but more personal. Their approach is starts from collection to logistics to lab processing, everything is managed in-house, giving Orange Health end-to-end control and accountability.
A Model Built for Trust and Scale
Orange Health’s operational model is inspired by modern logistics. Samples collected from homes are routed through strategically located centers before reaching advanced labs. Unlike many competitors, Orange Health runs its own reverse logistics network, eschewing third-party vendors for greater visibility and reliability.
The latest valuation of Orange health is ₹227Crore. The company’s focus on quality is reflected in its certifications (NABL and ICMR) and its stellar customer ratings—4.9/5 on Google, with over a million Indians served since launch. Additionally, they have processed over 1,000,000 tests and aim for 100% growth in the current year, and Orange Health boasts an NPS (Net Promoter Score) of 89, a rarity in the healthcare sector.
Investment Trajectory
Orange Health has raised over $35 million from marquee investors, including Accel, General Catalyst, Y Combinator, Bertelsmann India, and Amazon. This capital has helped expansion into India’s major metros, Bengaluru, Delhi-NCR, Mumbai, and Hyderabad and the building of new labs and technology platforms.
But the company’s ambitions go beyond geography. Orange Health is expanding its offerings into advanced diagnostics like cardiac panels, cancer markers, and preventive health subscriptions, while also making physical collection hubs more accessible in residential areas.
A Day in the Life: Human Stories, Real Impact
From parents booking early-morning tests for their children to elderly patients who can’t travel, the feedback is consistently about the ease, punctuality, and professionalism of the service.
In an industry often criticized for its impersonal nature, Orange Health’s journey is a reminder that speed and scale need not come at the cost of trust and empathy. For Gupta, Bhambra, and their growing team, the mission is clear diagnostics delivered with heart, at the speed of life.
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