India’s sneaker culture isn’t what it used to be. It’s louder now. More expressive. Less about just covering your feet and more about making a statement with every step. And right in the middle of this shift is Comet, a sneaker brand that didn’t tiptoe into the scene. It stormed in, grabbed attention, and refused to be ignored.
Founded in 2023 by Utkarsh Gupta and Dishant Daryani, Comet isn’t just playing the sneaker game. It’s rewriting the rulebook. Think drop culture meets Indian nostalgia meets street-style swagger meets affordability that doesn’t feel cheap. It’s a delicate balancing act, but somehow, they make it look effortless.
How It All Started
Utkarsh Gupta wasn’t always in the sneaker business. He was in Chicago, soaking in a culture where sneakers weren’t just footwear. They were art, attitude, and identity. Meanwhile, back home, sneaker options felt like a binary choice. Splurge on big global brands or settle for forgettable knockoffs. There was no middle ground, no brand that spoke to India the way American brands spoke to their audiences.
So, Gupta and Daryani decided to fill that void. Comet was born. Not as a company, but as a statement.
The Secret Sauce That’s Making Comet Unstoppable
It’s not just about selling shoes. Comet sells a feeling. A connection. A moment frozen in time, stitched into the seams of every sneaker they drop.
- Scarcity Drives Hype
Instead of churning out endless designs, Comet leans into drop culture. New collections hit the market every month or two, and when they’re gone, they’re gone. This isn’t mass production. It’s controlled chaos, and sneakerheads are eating it up. - Direct-to-Consumer Mastery
No middlemen. No unnecessary markups. Just a brand talking directly to its audience, listening, refining, and delivering exactly what they want. It’s fast. It’s flexible. And it’s winning. - Premium Without the Painful Price Tag
Comet’s sneakers don’t scream luxury, but they don’t have to. They feel good, look good, and don’t make your wallet cry. That’s a rare trifecta in the sneaker world, and Comet is owning it.
The Designs That Hit Different
Every sneaker brand claims to have unique designs. But Comet actually backs it up. Their collections feel like they belong in an art gallery as much as on the streets.
- Rooted in Indian Culture
Instead of just slapping trendy colors on a shoe, Comet tells stories. Sneakers inspired by mango season, the chaos of firecracker nights, or even the scribbles you used to doodle on school notebooks. It’s design that makes you feel something. - Creative Collabs That Push Boundaries
Working with artists like Santanu Hazarika, Comet turns footwear into a canvas for personal expression. These aren’t just sneakers. They’re statements.
The Growth That No One Saw Coming
Comet didn’t just show up. It blew up.
- 160,000+ Instagram followers and counting
Not passive followers. Engaged, invested, sneaker-obsessed fans who show up for every drop like it’s a festival. - ₹4-5 crore in monthly revenue
Not bad for a brand that’s barely a year old. - Physical stores coming soon
Delhi, Mumbai, Bengaluru. Comet is going beyond digital. The streets are calling, and they’re answering.
Where This Is All Headed
Comet isn’t just another sneaker brand. It’s a movement. It’s shifting the way Indians think about sneakers. Not as just footwear, but as culture, as art, as an extension of who they are.
And if this is just the beginning, then what comes next? Whatever it is, it’s going to be big.
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