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From Legacy Pet Store to Shark Tank Spotlight

Nootie: A Family Business Reimagined for India’s Pet Nutrition Boom

Brothers Anil, Akshay, and Karan Mahendru from Delhi say Nootie was “born from love and backed by science.” Their journey began not in a boardroom…

Saksham Singh

January 20
Simmer Eats: From Tiny Kitchen to £36 Million Success

The Quiet Triumph of Simmer Eats: £36 Million Built From Scratch

Saksham Singh

5 min
Muuchstac, Godrej Consumer Products, Vishal Lohia, Ronak Bagadia, men’s grooming, D2C brands India, bootstrapped startup, profitable startup, FMCG acquisition, startup success story, Indian entrepreneurs, face wash brand India, Ascendants exclusive

Muuchstac: The Relentless Focus Behind a ₹450-Crore Acquisition

Epil Bodra

5 min
Suta, Suta founders, Sujata Biswas, Taniya Biswas, handloom startup India, D2C saree brand, Indian textile business, handmade sarees, bootstrapped startup, women entrepreneurs India, artisan empowerment, mul cotton sarees, Indian fashion brands, The Ascendants

Suta: The Sisters Who Wove Nostalgia Into a ₹75 Crore Handloom Powerhouse

Vasundhra Tewari

4 min
Shuddh Swad, Thekua Brand, Bihar Startup,

Teen duo turns Thekua into ₹1 Cr brand with Shuddh Swad

Vasundhra Tewari

3 min
plus-size fashion, inclusive fashion, body positivity, women empowerment, The Pink Moon, Divya Goenka,

How The Pink Moon Is Designing for Bodies, Not Just Trends!

Om Singh

4 min
Athflex, Indian startup, activewear brand, fitness wear India, Gymshark India, Andrew Leo, bootstrapped startup, D2C brand, Indian fitness market, V3 Ventures, Arjun Vaidya, Pickle and Pitch, Ahmedabad startup

College Dropout Andrew Leo Builds ₹4.5 Cr Athflex Brand

Anish Dhawan

5 min
Within 5Km, Indraneel Dasgupta, Indian startup, community app, kirana stores, vocal for local, digital empowerment, quick commerce alternative, small business support, hyperlocal discovery, tier 2 cities, street vendors, Indian entrepreneurs, My Tirth India, social networking app, local services, startup India, neighborhood businesses, bootstrapped startup, digital inclusion, multilingual app, community building, local commerce, tech for good

Within 5Km Helps Local Businesses With Hyperlocal Discovery.

Manya Maheshwari

3 min

The Ascendants

FigFinder AI, Ankita Sharma, travel tech startup, AI travel planning, personalized travel platform, travel planning startup, FigFinder Pro, travel SaaS, travel agencies, DMCs, tour operators, AI in travel, travel technology, startup profile, London startups, Sydney startups

Ankita Sharma Is Building FigFinder AI to Make Travel Planning Less Fragmented

Epil Bodra

8 min
Pure Lithium, Pure Lithium startup, battery startup, lithium metal battery, graphite-free battery, Brine to Battery, battery technology, EV battery, lithium battery, LFP battery, energy storage, clean technology, battery supply chain, Emilie Bodoin, US startup

Pure Lithium: Startup Bets on Graphite-Free Lithium Metal Batteries

Khushi Bhatia

6 min
Taru Kapoor, Rivet, Rivet Dating, Rivet Dating App, Social Matching, Dating Network, Online Dating, Dating Apps, Matchmaking, Human Matchmaking, Taru Kapoor Rivet, Former Tinder Executive, MeantToBe Inc, Peak XV Partners, Shine Capital, Blume Ventures, Rivet Funding, Startup Funding, Consumer Tech, Dating Startup

Taru Kapoor’s Rivet Turns Dating Into a Social Network With Human Matchmakers

Epil Bodra

6 min
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Founder's Corner

Sumit Gupta, CoinDCX, NamasteBuddy, Nikhil Singh, startup support, conversational AI, education technology, startup news, founder news

CoinDCX Founder Sumit Gupta Steps In to Support NamasteBuddy’s Push for Spoken English in Smaller-Town India

Khushi Bhatia

5 min
brand content strategy, content marketing strategy by khushboo mulani

Brand Content Strategy: Why Most Brand Content Fails Without a Point of View?

Khushboo Mulani

5 min
Female Founders, African Startup Funding, Women Entrepreneurs, She Code Africa Summit 2026, Shuttlers, Damilola Olokesusi, Napa Onwusah, Africa The Big Deal, Women in Tech Africa, Startup Funding Africa, Venture Capital Africa, Female Entrepreneurs Africa

Female Founders Get Less Than 1% of African Funding as Shuttlers CEO Reveals Four-Year Bootstrapping Journey

Khushi Bhatia

5 min
Discover More
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