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FMCG, consumer psychology, premium pricing, Indian brands, Arjun Vaidya, Sensodyne, Surf Excel, brand strategy, retail insights, perceived value

When Expensive Feels Smart: India’s FMCG Price Game

A small scene in a Dmart FMCG aisle last week tells a bigger story about how Indians are shopping in 2025. On one rack: Colgate…

Vasundhra Tewari

October 3
Athflex, Indian startup, activewear brand, fitness wear India, Gymshark India, Andrew Leo, bootstrapped startup, D2C brand, Indian fitness market, V3 Ventures, Arjun Vaidya, Pickle and Pitch, Ahmedabad startup

College Dropout Andrew Leo Builds ₹4.5 Cr Athflex Brand

Anish Dhawan

5 min
Rahul Yadav, Housing.com, Broker Network, Kult App, Indian startups, startup failures, VC funding misuse, Indian founder controversies, Arjun Vaidya, startup accountability, Info Edge, SoftBank India, D2C beauty brands, unpaid vendors, Indian startup ecosystem

This man has scammed the Indian startup ecosystem three times

Om Singh

4 min

The Ascendants

SAMMMM, Samara Roy, teenage founder, beauty startup, Indian beauty brands, self-care startup, Gen Z beauty, Gen Alpha, Fireside Ventures, Sauce VC, Nykaa, Amazon, startup funding

From Teenage Struggles to 1 Lakh Units: How 16-Year-Old Samara Roy Built SAMMMM

Manavi Gupta

4 min
FigFinder AI, Ankita Sharma, travel tech startup, AI travel planning, personalized travel platform, travel planning startup, FigFinder Pro, travel SaaS, travel agencies, DMCs, tour operators, AI in travel, travel technology, startup profile, London startups, Sydney startups

Ankita Sharma Is Building FigFinder AI to Make Travel Planning Less Fragmented

Epil Bodra

8 min
Pure Lithium, Pure Lithium startup, battery startup, lithium metal battery, graphite-free battery, Brine to Battery, battery technology, EV battery, lithium battery, LFP battery, energy storage, clean technology, battery supply chain, Emilie Bodoin, US startup

Pure Lithium: Startup Bets on Graphite-Free Lithium Metal Batteries

Khushi Bhatia

6 min
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Founder's Corner

SAMMMM, Samara Roy, teenage founder, beauty startup, Indian beauty brands, self-care startup, Gen Z beauty, Gen Alpha, Fireside Ventures, Sauce VC, Nykaa, Amazon, startup funding

From Teenage Struggles to 1 Lakh Units: How 16-Year-Old Samara Roy Built SAMMMM

Manavi Gupta

4 min
Flock Safety, Garrett Langley, Flock Safety CEO, why is Flock CEO being trolled, Garrett Langley trolling, Flock Safety controversy, Flock Safety privacy concerns, Flock Safety surveillance, license plate reader privacy, automated license plate readers, ALPR cameras, Flock cameras, police surveillance cameras, AI surveillance, mass surveillance concerns, privacy vs public safety, Garrett Langley privacy comments, Flock Safety Street View, Garrett Langley house blurred, Google Street View privacy, Flock Safety security concerns, police access to Flock cameras, license plate tracking, vehicle surveillance, Flock Safety data retention, surveillance technology, digital privacy, law enforcement surveillance, Flock Safety criticism, Flock camera controversy

Why Is Flock Safety CEO Garrett Langley Being Trolled? Privacy, Surveillance and Security Concerns Explained

Epil Bodra

7 min
brand content strategy, content marketing strategy by khushboo mulani

Brand Content Strategy: Why Most Brand Content Fails Without a Point of View?

Khushboo Mulani

5 min
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