As the world increasingly embraces artificial intelligence, convenience has become the key driver of consumer choices, especially in fashion. Google is raising the bar for what’s possible in online shopping with its innovative “Try It On” feature.
Seamlessly integrated into Google Shopping, this tool lets users virtually try on clothes using AI-generated models, offering a digital experience that closely mimics the traditional fitting room.
Major Takeaways
- Virtual Try-On Experience
Users can virtually try on clothes using pictures from their gallery, offering a realistic preview of how garments will look on their body type.
- AI-Powered Shopping Assistant
A built-in AI agent, powered by Gemini and Google’s Shopping Graph, can assist with browsing, comparing, and even automatically purchasing items that are a good fit.
- First-of-Its-Kind Technology at Scale
This is the first virtual try-on tech operating at this scale, allowing users to try on billions of clothing items from Google’s Shopping Graph.
- Advanced Fabric Simulation
Utilizing generative AI and diffusion models, the feature realistically simulates how fabrics drape, stretch, and wrinkle across various body shapes.
- From Static to Smart Shopping
Instead of relying on static images, users get a dynamic, personalized view of each clothing item, increasing confidence in purchase decisions and reducing returns.
What to Expect
- Boosts inclusivity: Most online fashion imagery favors a narrow range of body types. “Try It On” breaks that mold by offering a broader representation.
- Reduces uncertainty and returns: Online shopping is often plagued by size and fit issues, resulting in dissatisfaction and returns. But virtual try-on minimizes the uncertainty by helping customers make better decisions.
- Enhances engagement: This interactive feature keeps users engaged longer and builds trust in e-commerce platforms.
How it Works
- Search for clothing on Google Search
- Select the “Try It On” option on product listings
- Upload a full-length photo of yourself
- View your virtual try-on instantly
- Save or share your look for feedback or future reference
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