In a move that blends tradition with innovation, proptech giant NoBroker welcomed a fresh cohort of engineering talent from IIT Guwahati this week, not just with formal inductions, but through a deep dive into its operational backbone.
Departing from conventional onboarding routines that typically rely on slide decks and system logins, NoBroker introduced its new joinees to the very heart of its business. The company opened doors to its Home Interiors Experience Centre, Customer Call Centre, and cross-functional hubs spanning technology, product, operations, and customer support.
Engineers Require Context, Empathy and Immersion – Akhil Gupta (Founder, NoBroker)
“The aim is simple,” said Akhil Gupta, Founder of NoBroker. “We don’t want our engineers to just write clean code, we want them to understand the real problems they’re solving. That requires context, empathy, and immersion.”
This induction strategy is aligned with NoBroker’s larger mission of transforming real estate transactions into frictionless, tech-driven experiences. By walking new employees through live customer interactions and showing them how product decisions translate into on-the-ground impact, the company is ensuring its newest minds are grounded in both innovation and execution.
Founded in 2014, NoBroker has emerged as one of India’s most disruptive real estate platforms, eliminating brokerage fees and leveraging AI-driven models to simplify property transactions. As it scales its offerings in home services, interiors, rent management, and financial services, the company continues to attract top-tier talent from institutions like IITs, IIMs, and NITs.
This latest batch of recruits joins NoBroker at a time when the proptech sector is rapidly evolving with greater emphasis on personalized customer journeys and integrated service offerings.
While many startups struggle with employee alignment in their early days, NoBroker’s immersive induction approach offers a possible template for how tech startups can foster a stronger sense of purpose and belonging among new hires.
As the new IIT Guwahati graduates settle into their roles, the message from NoBroker is loud and clear: building a better real estate ecosystem requires more than just talent, it demands vision, collaboration, and first-hand experience.
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