Amazon India is stepping up its bet with a fresh investment of more than Rs 2,800 crore, aimed at expanding its operations network, deepening its quick commerce play, and strengthening delivery infrastructure across the country. The new outlay comes less than a year after the company announced an investment of over Rs 2,000 crore in June 2025, underscoring a sustained push to scale its India business.
Also Read: Amazon to invest ₹3.11 lakh crore in India by 2030
Amazon said the new capital will be used to expand its core logistics network as well as Amazon Now, its quick commerce service designed to deliver orders in minutes, hours and days. Amazon plans to more than double the footprint of Amazon Now in cities where it already operates, while also entering new markets.
That marks a sharper move into India’s fast-moving quick commerce space, where speed, neighbourhood-level fulfilment, and last-mile efficiency are becoming central to competition. Amazon launched Amazon Now in 2025 and has since scaled it to more than 300 micro-fulfilment centres across key cities.
With the new investment, that network is set to expand further, alongside fulfilment centres, sortation hubs and last-mile delivery stations, particularly in tier 2 and tier 3 cities.
The company has linked this round of spending to a broader long-term plan for India. The report says the latest infusion builds on Amazon’s earlier Rs 2,000 crore outlay announced in June 2025 and forms part of its plan to invest more than $35 billion in India by 2030, with emphasis on business expansion, AI-led digitisation, exports and job creation.
Amazon’s operations leadership has framed the investment as both a scale and service play. Abhinav Singh, Vice President, Operations, Amazon India and Australia, said the company would use the new capital to strengthen its operations network and advance the technology behind faster, safer and more reliable deliveries.
A key part of the strategy is technology. Amazon said it will continue investing in logistics capacity and also deploy AI and machine-learning tools to improve route planning, workload distribution and on-road safety for delivery partners. The company said these systems will include alerts for unsafe driving behaviour, prompts for rest breaks, and upgrades to its driver app to improve navigation and earnings transparency.
The company has also said a significant share of the fresh investment will go into worker-focused programmes. Among them is Project Ashray, which provides rest facilities for delivery workers, and Sushruta, a health initiative for long-haul truck drivers. Amazon added that it will improve medical and accident insurance coverage and widen access to government-backed social security schemes through its Samriddhi programme, including enrolment in Ayushman Bharat and Pradhan Mantri Jan Dhan Yojana.
In June 2025, Amazon had announced that over Rs 2,000 crore would go towards expanding and upgrading its logistics and operations network. That spending was meant to improve delivery speed, reliability and technology capabilities through new sites, upgraded fulfilment and sortation infrastructure, and advanced operational tools. The new Rs 2,800 crore round appears to carry that agenda forward rather than reset it.
This is not just a quick commerce expansion, nor only a warehousing and delivery upgrade. It is a combined investment in network scale, software, worker support and city expansion. For Amazon, India remains a market where logistics reach and service reliability are still being built in parallel with customer demand.
With Amazon Now set for a wider footprint and delivery infrastructure headed deeper into smaller cities, the company is clearly trying to tighten its grip on speed-led commerce while reinforcing the backbone that supports its wider marketplace operations. Whether that translates into a stronger edge on the ground will depend on execution, but the direction is unmistakable: Amazon is not slowing down in India.
Also Read: Who Owns Your Team Now? IPL’s Latest Ownership Breakdown
