Market intelligence startup Mindcase has raised Rs 1.5 crore in a pre-seed funding round led by early-stage investment firm AJVC, as the company moves to scale a self-serve SaaS product aimed at strategy and business teams.

According to details shared in a press release, the fresh capital will be used to scale Mindcase’s self-serve SaaS platform, expand its data and coverage into new domains and markets, and accelerate global go-to-market efforts.

What Mindcase is building?

Founded by Kritish Puri and Saurabh Shubham (both IIM Ahmedabad alumni), Mindcase positions itself as a market and consumer intelligence platform that uses hundreds of agents and workflows to turn unstructured data into ready-to-use insights that strategy and business teams can use for decision-making.

So far, the company has worked with large enterprises through custom market intelligence solutions. It is now trying to broaden adoption through a fast, self-serve SaaS platform designed for repeat usage.

Mindcase says it plans to deepen product capabilities with more advanced agentic features, support a wider range of use cases, and continue building a broader intelligence platform for strategy teams globally.

AJVC’s expanding early-stage portfolio

The deal adds Mindcase to a growing list of early-stage companies backed by Aviral Bhatnagar-led AJVC. The investor’s other backed startups listed in the report include Care Dale, HandyPanda, Multibagg AI, Nuyug, Mithila Foods, Jaagruk, Beas AI, Chop Finance, Gaadi Mech and Iztri, among others.

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