Mad Over Buildings (MOB), a fintech-enabled B2B e-commerce platform for building and interior materials, has raised ₹6 crore in a seed funding round led by SIG Tattva, the corporate venture capital arm of the Somany Impresa Group, best known for its iconic brand Hindware.
A Vision Born from the Chaos of Construction
Founded in 2021 by Vivek Kumar, Mad Over Buildings began with a simple frustration, how fragmented, unorganized, and credit-dependent India’s construction materials market truly is. MOB’s mission is to streamline this space through a digital marketplace where architects, contractors, and builders can not only discover materials but also access financing and transparent transactions at the click of a button.
With this fresh infusion of capital, MOB plans to expand its distribution networks, enhance market penetration, and grow its footprint across India’s rapidly urbanizing regions, from metros to Tier II and Tier III cities where construction activity is surging.
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Turning Credit Gaps into Growth Opportunities
At the heart of MOB’s model lies innovation in finance. Its curated line-of-credit system offers smaller retailers and distributors access to working capital that was previously out of reach. Coupled with an escrow-backed payment process, the platform ensures that both sides of a transaction operate in a trust-first digital environment, a rare concept in India’s building-materials market, which has historically relied on informal relationships and delayed payments.
As founder Vivek Kumar explained in the company’s official release, MOB is creating the country’s first curated line-of-credit and escrow-backed marketplace, unifying civil, interior, and sustainable materials within one transparent ecosystem. He believes this innovation represents a defining moment for Construction Tech in India, merging capital, technology, and trust into one growth-driven equation.
Backing from an Industry Titan
SIG Tattva, the corporate venture capital arm of Somany Impresa Group, led the round as part of its mission to back founders driving real-world change through technology. The fund focuses on early-stage ventures in clean technologies, deep-tech manufacturing, enterprise SaaS, next-gen e-commerce, and product innovation.
By investing in MOB, SIG Tattva aims to strengthen its digital footprint in the broader construction and interiors ecosystem. The partnership also gives MOB access to industry mentorship, operational expertise, and distribution synergies through Somany Impresa’s extensive network.
India’s Building Boom Meets Its Digital Moment
India’s construction materials sector, estimated to be worth over $200 billion, is one of the least digitized major industries in the country. Less than 2% of its supply chain is currently online, according to multiple industry reports. That presents a massive opportunity for platforms like MOB, which combine fintech tools with e-commerce scale to simplify how materials are sourced, paid for, and delivered.
With the growth of infrastructure, the rise of urban housing projects, and green buildings, the time for digital disruption could not have been more perfect. MOB’s arrival in this area might be the solution that connects offline distributors with online procurement systems, thus facilitating transactions that are quicker, more equitable, and easily traceable.
Blueprint for the Road Ahead
Armed with fresh funding and a strong strategic partner, Mad Over Buildings plans to accelerate its growth through several focused initiatives:
- Expanding market presence beyond metro cities into emerging construction hubs.
- Strengthening its tech platform to improve credit assessment and logistics tracking.
- Onboarding sustainable product lines to align with the rising demand for eco-friendly materials.
- Partnering with manufacturers and designers to widen its product catalogue and enhance reliability.
Each step here is focused on establishing MOB as the reliable core digital infrastructure that not only opens the Indian construction industry to more liquidity but also makes it more transparent, thus changing the industry that has been characterized by inefficiency for a very long time.
Building the Future, One Transparent Transaction at a Time
The ₹6 crore funding of MOB is not only a landmark in terms of money but also a clear indication that Construction Tech is becoming a major player in India’s digital economy. With the support of SIG Tattva’s know-how and the Somany Group’s legacy, the startup is going to changes the way materials are transported, money is made, and trust is established in this trillion-rupee industry.
In case MOB achieves its goal, it might be the digital link between India’s conventional construction sector and the tech-driven one, thus radically changing the production of buildings, and maybe even cities, in the next ten years.
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