Gulf Oil Lubricants India has announced the appointment of Aarthy Sridhar as its new Chief Marketing Officer (CMO). With over 13 years of experience in brand building and category leadership at Hindustan Unilever Limited (HUL), Sridhar is set to lead the company’s marketing and brand strategy.
A Proven Track Record in FMCG
Sridhar’s proficiency in portfolio turnaround, P&L management, and strategic marketing set her career at HUL apart. She oversaw the premiumization and category expansion for companies including Lakmé, Surf Excel, Comfort, and Magnum Ice Creams.
Her appointment, capitalising on her vast knowledge of consumer intelligence and brand positioning, represents Gulf Oil’s audacious push for innovation and global development.
Driving Gulf Oil’s Growth Strategy
At Gulf Oil, Sridhar will oversee the company’s marketing strategies, brand development, and digital transformation. As the lubricant market goes through tremendous changes, such as trends related to sustainability and changing consumer behaviour, her role is likely to boost Gulf Oil’s market share.
The appointment continues Gulf Oil’s vision to deepen its brand, increase market share, and maximize digital strategies to attract consumers in a highly competitive environment.
A New Era for Gulf Oil Lubricants
With the company’s expansion plans, Sridhar’s brand reengineering and marketing experience will be key in taking Gulf Oil to the next level of growth. The appointment is a significant step in Gulf Oil’s quest to remain ahead of the lubricant market and adapt to the changing dynamics of the Indian market.
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