Nutrition startup Supply6 has secured Rs 48 crore (approximately $5 million) in a fresh funding round led by Unilever Ventures, with participation from existing investor Zeropearl VC. Actor and entrepreneur Kriti Sanon also joined the investment round, further strengthening the company’s investor base.
The latest capital infusion comes as Supply6 focuses on expanding its presence in India’s fast-growing nutrition and preventive health market through product development and wider distribution.
Fresh Capital to Drive Innovation and Business Growth
According to the company, the newly raised funds will be used across several strategic areas. These include product innovation, clinical research, supply chain expansion, improving the digital customer experience, and accelerating growth across direct-to-consumer (D2C), online marketplaces, and quick commerce platforms.
The investment is expected to help Supply6 strengthen its product offerings while making them more accessible to consumers through multiple sales channels.
Building on Previous Funding Milestones
The latest funding follows Supply6’s seed round in September last year, when the startup raised $1.1 million (around Rs 9.1 crore) in a round led by Zeropearl VC along with other investors.
Before that, the company had also secured Rs 10 crore in funding and received a Rs 25 lakh grant from the Karnataka government. These earlier investments supported the company’s product development and business expansion efforts as it established its presence in the nutrition segment.
Focused on Everyday Nutrition Solutions
Founded by Vaibhav Bhandari and Rahul Jacob, Supply6 develops daily nutrition supplements designed to support overall health and wellness. Its product portfolio covers categories such as vitamins, hydration, and dietary fibre.
Among its key offerings is Supply6 360, the company’s flagship product. According to Supply6, the formulation combines more than 63 ingredients, including probiotics, micronutrients, and adaptogens, with the aim of providing comprehensive daily nutritional support in a single product.
The startup has positioned itself in the growing preventive healthcare market by offering nutrition products intended for regular daily consumption.
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Multi-Channel Distribution Strengthens Customer Reach
Supply6 sells its products through its official website while also leveraging major e-commerce and quick commerce platforms such as Amazon and Blinkit to reach customers across India.
The company says that two of its flagship products account for a significant portion of its overall revenue. It also reports that repeat purchases have become an important contributor to business growth, reflecting continued customer engagement with its product range.
Expanding across multiple online channels has enabled the startup to improve accessibility while catering to consumers looking for convenient nutrition solutions.
Growing Customer Base Supports Expansion Plans
Supply6 states that it has served more than 2 lakh customers since its launch. The company has also appointed former international cricketer AB de Villiers as its brand ambassador to strengthen brand visibility.
According to the startup, around 45 percent of its business comes from repeat customers, indicating a growing base of returning users. Alongside strengthening its position in India, the company is also working to expand its presence in preventive health markets outside the country.
The fresh funding is expected to support these expansion efforts while helping the company invest further in research, product quality, and customer experience.
Strengthening Position in India’s Nutrition Market
Demand for nutrition and wellness products has grown steadily as consumers increasingly focus on preventive healthcare and everyday health management. Startups in this segment are expanding their portfolios with products aimed at improving nutrition, hydration, and overall wellbeing.
With support from new and existing investors, Supply6 plans to build on its existing momentum by investing in innovation, expanding its supply chain, and strengthening its digital and distribution capabilities. The company aims to scale its business across direct-to-consumer channels, online marketplaces, and quick commerce platforms while continuing to develop science-backed nutrition products for a broader customer base.
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