In a move set to redefine parenting support in India, actress and parenting advocate Chhavi Mittal has joined UpTodd, one of the fastest-growing early development companies, as an investor, brand ambassador, and strategic advisor. Known for her influential voice in conscious parenting, Mittal’s association is expected to amplify UpTodd’s mission of unlocking every child’s genius during their formative years.
Founded by a passionate team of educationists in 2015, UpTodd began with a simple yet profound observation while every child is born with immense potential, without the right stimulation during the first three years, much of this brilliance risks fading away. Their early work, rooted in research and conversations with over 5,000 parents and leading experts from institutions like Harvard and AIIMS, laid the foundation for what is today a pioneering approach to early childhood development.
The UpTodd journey wasn’t just built on instinct. Collaborations with top psychologists and child development specialists led to a realization: the early experiences of a child across cognitive, emotional, and social domains, dramatically shape their future capabilities, whether in sports, arts, sciences, or technology.
Driven by this insight, UpTodd’s founders created a structured program blending globally respected methodologies like Glenn Doman’s early stimulation, Montessori independence, Howard Gardner’s multiple intelligences, Waldorf’s holistic development, Reggio Emilia’s creativity, and indigenous mindful parenting principles. This scientific yet heart-centred approach positioned UpTodd uniquely in a landscape often crowded with one-size-fits-all solutions.
By 2019, UpTodd officially launched, and by 2021, it had touched families in over 150 countries, starting from simple WhatsApp groups and evolving into a sophisticated AI-personalized platform integrating milestone trackers, developmental toys, custom guidance kits, and expert support. Unlike many competitors, UpTodd made its offering deeply accessible, focusing not just on elite circles, but also aiming to reach underprivileged families by keeping costs under INR 1,000 per month without compromising quality.
Mittal’s entry into the UpTodd ecosystem brings a powerful new dimension. A vocal advocate of conscious and mindful parenting, she is expected to champion UpTodd’s belief that “every baby is born exceptional”, while helping the brand broaden its reach across India’s diverse parenting communities.
Parenting Today Is Challenging, says Chhavi Mittal
“Parenting today is more challenging than ever balancing digital distractions, reduced socialisation, and growing developmental delays. Solutions like UpTodd that are rooted in science, love, and accessibility can truly change a child’s life trajectory. I am thrilled to be part of this movement,” said Chhavi Mittal on her association with the brand.
In addition to being the face of UpTodd, Mittal will play an active role in its strategic direction, providing guidance on new programs that meet the changing needs of contemporary families. Her engagement represents a new chapter for UpTodd as it ramps up efforts to democratize access to research-informed early childhood solutions.
In an era when parenting platforms are vying for attention, UpTodd is unique in its focus on personalization, scientific basis, and true empowerment. With Chhavi Mittal joining forces, the brand’s commitment that no family must feel isolated in their parenting experience creates a strong new voice.
About UpTodd:
Started by a team of researchers and parenting experts from IITs, AIIMS, MIT, and Stanford, UpTodd’s vision is to nurture the innate genius within every child through scientifically proven, affordable, and accessible solutions. Their offerings include personalized brain development programs, age-specific subscription kits, AI-based milestone trackers, and one-on-one parenting support.
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