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brand content strategy, content marketing strategy by khushboo mulani

Brand Content Strategy: Why Most Brand Content Fails Without a Point of View?

Brand Content Strategy: Scroll through any brand’s Instagram, LinkedIn, or YouTube channel for sixty seconds, and something becomes very clear, very fast. The content is…

Khushboo Mulani

September 23
Zepto, Indian Flag, High Altitude Mission, Edge of Space, Indian Startups, Aerospace Experiment, Technology Innovation, Brand Storytelling, Sohan M Rai, Indian Tricolour

Zepto and Tech Creator Take the Tricolour to the Edge of Space

Om Singh

4 min
piyush pandey, indian advertising legend, ogilvy india, fevicol campaign, cadbury dairy milk ad, kuch khaas hai, abki baar modi sarkar slogan, advertising industry india, indian creativity, brand storytelling, piyush pandey tribute, iconic indian ads, marketing pioneers india, adman of india, creative legacy

Piyush Pandey (1955 – 2025): The Man Who Made India Talk to Itself

Om Singh

3 min

Experience Marketing: Why Brands Are Selling Feelings, Not Just Products

Vasundhra Tewari

4 min
Coca-Cola Halftime campaign, Coca-Cola India, refresh everyday moments, Dibakar Banerjee, sports marketing, ICC Champions Trophy, brand storytelling, VML Delhi, Coca-Cola marketing campaign, Coca-Cola anthem

Coca-Cola Launches ‘Halftime’ Campaign to Refresh Everyday Moments

Khushi Bhatia

3 min

The Ascendants

Flashoot, Voleti Karthik, Flashoot Startup, Quick Commerce of Reels, Content Creation Startup, Creator Economy, Indian Startups, Hyderabad Startup, On-Demand Reel Makers, 10 Minute Reels, Instagram Reels, Video Production, Startup Stories, Digital Content Creation, Ascendants

Meet Flashoot: The Startup Bringing Quick Commerce to Content Creation With Reels in 10 Minutes

Heer Shah

6 min
Jitender Mann, Organic Farming, Moringa Farming, Moringa Business, Startup Success Story, Entrepreneurial Journey, IT Professional, Career Change, Organic Farming Business, Indian Entrepreneurs, Delhi Business Stories

From a Delhi Terrace to a ₹30 Lakh Moringa Brand: Jitender Mann’s Exit From IT

Om Singh

3 min
NPrep, NPrep Startup, Nursing Brain, AI in Education, EdTech Startup, Nursing Education, Nursing Exam Preparation, Healthcare EdTech, AI Startups India, Prince Kaushik, AIIMS Jodhpur, Nursing Careers, Indian Startups, Ascendants

Inside NPrep, the Jodhpur Startup Using AI for Nursing Exam Preparation

Epil Bodra

6 min
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Founder's Corner

Elon Musk, Starlink India, Mukesh Ambani, Sunil Bharti Mittal, Reliance Jio, Bharti Airtel, SpaceX, Starlink, India Telecom, Satellite Internet, Rural Connectivity, India Mobile Congress, Lauren Dreyer, BharatNet, Telecom News, Business News, Technology News, Direct to Cell, Internet Connectivity, Elon Musk India

Elon Musk’s ‘Oligarchs’ Remark Puts Mukesh Ambani and Mittal in the Spotlight as Starlink Pushes for India Entry

Vasundhra Tewari

6 min
Jack Dorsey, Bitchat, Bitchat Ban India, Why Bitchat Was Removed, Apple App Store, Bitchat India, MeitY

Why Was Jack Dorsey’s Bitchat Removed from Apple’s India App Store?

Khushi Bhatia

4 min
Anupam Rawat, Milepost Events, Ascendants Interview, Artificial Intelligence, AI in Events Industry, Future of Event Management, AI Job Displacement, Event Industry Jobs, Event Technology, Event Management Trends, AI Automation, Experiential Marketing, Event Production, Creative Industry, AI and Employment, Future of Events, Event Industry Transformation, Event Planning Technology, Event Agency Business Model, AI in India

Will AI Replace Jobs in the Events Industry? Anupam Rawat on the Future of Event Management

Epil Bodra

11 min
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