Apple Event 2026 is set to take place on September 9, with the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s first foldable iPhone expected to headline the company’s ‘Surprise and Shine’ showcase. The event begins at 10:00 am PT, or 10:30 pm IST, and viewers can watch it through Apple’s official YouTube livestream or Apple TV. This live story will track the latest Apple event updates, expected launches and confirmed announcements as they happen.
Watch Apple Event 2026 Live Here: iPhone 18 Pro, iPhone Ultra Foldable Launch
10:25 PM IST: Apple Event 2026 begins in just five minutes
The countdown is almost over. Apple’s “Surprise and Shine” event is set to begin in about five minutes, with the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s first foldable iPhone expected to headline the showcase.
Stay on Ascendants.in for live Apple Event 2026 updates, announcements, specifications, pricing and availability as they are revealed.
10:23 PM IST: Apple Event 2026 begins in just five minutes
The countdown is almost over. Apple’s “Surprise and Shine” event is set to begin in about five minutes, with the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s first foldable iPhone expected to headline the showcase.
Stay on this page for live Apple Event 2026 updates, announcements, specifications, pricing and availability as they are revealed.8:11 PM IST: AirPods with cameras unlikely to debut at Apple Event 2026
Apple is unlikely to introduce camera-equipped AirPods at today’s event, with current rumours pointing to a relatively modest AirPods 5 update instead.
A camera feature would appear more likely for a future AirPods Pro model, though Apple could still have surprises in store under John Ternus’ first major product event as CEO.
7:49 PM IST: Apple teases variable aperture just hours before Apple Event 2026
Apple has shared an official teaser video that appears to hint at variable aperture camera technology, just hours before the “Surprise and Shine” event begins.
The timing is notable, with the iPhone 18 Pro and iPhone 18 Pro Max expected to be among the major announcements tonight. Variable aperture has already been one of the camera upgrades linked to the new Pro models.
Apple has not yet detailed the feature, so the teaser stops short of confirming exactly how the technology will be implemented.
6:21 PM IST: Apple online store reportedly goes down ahead of new iPhone launch
Apple’s online store has reportedly gone offline ahead of today’s Apple Event 2026, according to a user on X.
The timing comes just hours before the “Surprise and Shine” event, where Apple is expected to unveil its next generation of iPhones, including the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable iPhone.
Apple has not confirmed the reason for the store outage, so for now it should be treated as a pre-event observation rather than an official announcement.
2:19 PM IST: Apple Event animation goes live on X ahead of ‘Surprise and Shine’
Apple’s #AppleEvent animation is now live on X, adding to the build-up ahead of today’s “Surprise and Shine” event.
Users can trigger the special animation by liking posts carrying the #AppleEvent hashtag, giving Apple fans another interactive teaser before the event begins.
2:07 PM IST: Apple Event 2026 starts at 10:30 PM in India; check timings across major markets
Apple’s “Surprise and Shine” event begins today at 10:00 AM Pacific Time, which is 10:30 PM IST in India. Viewers in several Asian markets will need to tune in after midnight as the event rolls into September 10 locally.
Here are the key timings:
- US West Coast: 10:00 AM PDT, September 9
- US East Coast: 1:00 PM EDT, September 9
- Canada, Toronto: 1:00 PM EDT, September 9
- UK: 6:00 PM BST, September 9
- France / Germany: 7:00 PM CEST, September 9
- UAE: 9:00 PM, September 9
- India: 10:30 PM IST, September 9
- Singapore: 1:00 AM, September 10
- China: 1:00 AM, September 10
- Japan: 2:00 AM, September 10
- South Korea: 2:00 AM, September 10
- Australia, Perth: 1:00 AM, September 10
- Australia, Sydney: 3:00 AM, September 10
- New Zealand: 5:00 AM, September 10
The event is expected to put the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s first foldable iPhone in focus, alongside other possible hardware announcements.
12:01 PM IST: Apple Event Teaser Released Last Night
11:29 AM IST: Gurman says foldable iPhone will be called iPhone Duo, start at $2,000
Apple has settled on iPhone Duo as the name of its first foldable iPhone, according to Bloomberg’s Mark Gurman.
The device is expected to start at around $2,000, with storage options going up to 2TB and prices reaching roughly $3,000 at the top end. Gurman also says Apple is absorbing additional memory costs rather than passing all of them on to buyers.
The iPhone Duo is expected to ship in October, support the Apple Pencil, and be offered in dark blue and white.
11:24 AM IST: Apple releases iOS 26.6.2 as iOS 27 nears
Apple is still pushing fixes for iOS 26 even as iOS 27 gets closer to release.
The new iOS 26.6.2 update fixes an issue that could prevent software updates from downloading over cellular connections.
It is a small update, but one aimed at improving reliability for users updating their devices without Wi-Fi.
11:04 AM IST: Macworld tips faster iPhone 18 Pro, minor Apple Watch Series 12 refresh
Macworld expects the iPhone 18 Pro and iPhone 18 Pro Max to retain a broadly similar design while gaining a faster chip and an upgraded camera system, potentially including a variable-aperture lens for the first time.
The Apple Watch Series 12 is expected to be a more modest update, with reports pointing to a new chip, all-day heart-rate tracking and the possible return of a ceramic finish.
11:00 AM IST: Foldable iPhone name still unclear ahead of Apple event
Apple’s first foldable iPhone is expected to debut today, but its final name remains uncertain.
Early reports pointed to iPhone Fold, followed by speculation around iPhone Ultra. More recently, an early listing and fresh reports have suggested iPhone Duo as another possible name.
For now, Apple has not confirmed the branding, leaving one of the biggest details of its first foldable unresolved ahead of the launch.
10:56 AM IST: Apple Event 2026 live coverage is now underway
Our Apple Event 2026 live coverage is now live, with all eyes on Apple’s “Surprise and Shine” showcase later today.
The event is scheduled to begin at 10:30 PM IST, with the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s first foldable iPhone among the key products expected to take centre stage.
10:53 AM IST: Bloomberg points to $2,000 price tag for Apple’s foldable ‘iPhone Duo’
Apple could unveil its first foldable iPhone under the iPhone Duo name with a price of around $2,000, according to a Bloomberg report published ahead of the company’s September 9 event.
The report adds two important details to the pre-launch picture: a possible iPhone Duo branding and a $2,000 price point for Apple’s foldable device. Until now, the handset had appeared under multiple possible names in pre-event reports, including iPhone Fold, iPhone Ultra and iPhone Duo.
Apple Event 2026 Live Update: 12 hours to go until the Apple September Event! #AppleEvent
Apple is heading into its September 2026 product event with an unusually long list of potential firsts.
The company’s “Surprise and Shine” showcase is scheduled to begin at 1 pm ET on Wednesday, Sept. 9 in the US. 10:00 am PT which is 10:30 pm IST in India. Apple has scheduled an official livestream on YouTube, while the event will also be available through Apple TV.
The biggest expectation is Apple’s entry into foldable smartphones. The company is widely expected to introduce its first book-style foldable iPhone, potentially putting an end to years of speculation around whether Apple would enter the category at all.
Yet one of the most basic details remains unresolved ahead of the announcement: what Apple will actually call it.
Foldable iPhone name remains unclear
Several names have circulated ahead of the launch.
The device was initially expected to be called the iPhone Fold. Later reports pointed towards iPhone Ultra, while more recent reporting and an early listing have suggested iPhone Duo as another possibility.
That leaves Apple heading into the event with its most closely watched new iPhone still lacking a publicly established name.
Reports cited ahead of the event also suggest that the foldable could use Samsung display technology designed to minimise the visible crease on the inner folding screen. That detail, like the product name, remains unconfirmed until Apple makes its announcement.
The foldable is also expected to use Apple’s A20 Pro chipset, according to the pre-launch information available.
For now, however, the key distinction is important: Apple has not yet confirmed the foldable’s final branding or specifications in the information available ahead of the event.
iPhone 18 Pro series expected to share the stage
The foldable is unlikely to be Apple’s only major iPhone announcement.
The iPhone 18 Pro and iPhone 18 Pro Max are also expected to debut during “Surprise and Shine”. Both phones have been linked with Apple’s A20 Pro processor and possible camera upgrades over their predecessors.
The launch could therefore give Apple two distinct premium smartphone stories on the same night.
One would be the continuation of its familiar Pro lineup. The other would be an entirely new folding form factor that could sit outside the conventional structure of the iPhone range.
How Apple positions those products alongside each other will be one of the more important details to emerge from the event.
Apple Watch Series 12, Watch Ultra 4 and AirPods 5 could also debut
Apple’s September event may extend well beyond the iPhone.
The company could also unveil the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5, according to the expectations outlined ahead of the showcase.
Those products have not yet been confirmed in the available pre-event information, so they remain expected announcements rather than established launches.
John Ternus set for first product launch as Apple CEO
The event is also notable because of the person expected to lead it.
John Ternus took charge as Apple CEO on September 1, replacing Tim Cook, who now serves as Executive Chairman of Apple’s Board of Directors, according to the information available ahead of the launch.
“Surprise and Shine” is expected to be Ternus’ first major Apple product launch since taking the top job.
That gives the showcase a significance that extends beyond individual devices. It is also expected to be the first major launch event of a new leadership era at Apple.
Apple returns to an in-person September showcase
Another change concerns the format of the event itself.
Apple’s September 2026 presentation is expected to be its first in-person product showcase since 2019. Following the pandemic in 2020, the company largely shifted its product introductions to pre-recorded video presentations.
Executives have appeared around those presentations in subsequent years, but this event is expected to mark a return to the more traditional stage-led launch format.
That means the evening could combine three separate changes for Apple: a new CEO leading a major launch, a return to an in-person presentation, and an expected move into foldable smartphones.
Also Read: Apple Event September 9: Why the iPhone 18 Launch Could Be Very Different This Year
What is confirmed and what remains expected
Ahead of the event, the clearest confirmed detail is the timing of the “Surprise and Shine” showcase and how viewers can watch it.
Much of the product story remains based on pre-launch reporting.
The foldable iPhone is expected, but its final name is unclear. The iPhone 18 Pro and iPhone 18 Pro Max are expected, but their final specifications have yet to be announced. The Apple Watch Series 12, Watch Ultra 4 and AirPods 5 are also potential launches rather than confirmed products at this stage.
That distinction will matter once the event begins.
As Apple makes announcements, the story will shift quickly from what is expected to what the company has actually confirmed.
Apple ‘Surprise and Shine’ event time in India
Apple’s event begins at:
10:00 am PT on September 9, 2026
10:30 pm IST on September 9, 2026
Viewers can watch the event through Apple’s official YouTube livestream or through Apple TV.
Apple appears set to enter a new smartphone category, but until the company takes the stage, even the name attached to that device remains part of the mystery.
Also Read: Apple Event September 9: Why the iPhone 18 Launch Could Be Very Different This Year
