India’s climate-tech startup space has found a fresh story in Prithu, a young venture working at the intersection of agriculture, carbon credits and climate action. The startup has raised Rs 10 crore in a seed funding round led by Transition VC, giving it fresh capital to expand its climate-smart farming solutions.
Established in 2024 by Sunny Vaish, Prabal Tomar, and Abhinav Pandey, Prithu aims at encouraging farmers to use sustainable farming methods like regenerative agriculture and biochar application. This business is premised on a straightforward approach: enhancing the condition of the soil, capturing carbon, and enabling farmers to earn extra money from selling carbon credits.
The significance of Prithu’s innovation lies in the effort to connect farmers’ climate initiatives with carbon marketplaces worldwide. Using AI, satellite technology, and blockchain technologies, Prithu verifies the carbon sequestered by farms as a way of ensuring authenticity and building trust among purchasers.
The funding comes at a time when climate-smart agriculture is gaining attention, but the sector still faces hard questions around standards, verification and greenwashing. India has more than 800 climate-tech startups, which have raised over $3.6 billion in the past decade, yet fewer than 3 percent have reached Series B or beyond.
Transition VC, which led the round, focuses on early-stage climate and deep-tech startups. The firm recently closed its first fund at Rs 700 crore, higher than its original target of Rs 400 crore, and typically invests between $500,000 and $1 million in startups.
Prithu plans to use the fresh capital to improve its technology, onboard more farmers and scale carbon credit production. The company has set a target of removing 20 million tonnes of carbon emissions by 2030.
For India’s climate-tech ecosystem, Prithu’s raise is more than another startup funding update. It reflects a larger shift where farming, sustainability and income generation are beginning to meet inside one business model.
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