The Pune-based wealth-tech startup Definedge will use the pre-Series A capital to strengthen low-latency infrastructure, scale Zone and Opstra, and expand Algostra and Momentify.

Definedge has raised Rs 22 crore in a pre-Series A funding round, bringing the fintech and brokerage startup’s total funding so far to Rs 30 crore.

The round included continued participation from existing investor D. Prasad, while Anant Jain and Sachin Kasera came on board as new investors. Definedge had earlier raised institutional and angel capital from a group that included industry veterans such as Hemant Luthra, Ajay Srivastava and D. Prasad.

For Definedge, however, the fresh capital is tied to a broader expansion of the technology and products sitting behind its retail trading and investing business.

Definedge plans deeper investment in execution and products

A part of the Rs 22 crore will go towards infrastructure and low-latency execution, an area that directly supports the company’s trading technology.

Definedge also plans to scale Zone and Opstra, while pushing two of its other products into larger roles.

Algostra is being expanded into a no-code retail algo-trading platform in India, while Momentify is being developed beyond its current systematic investing focus into a wider wealth creation platform.

The company also intends to strengthen its technology, service and operational infrastructure as it scales. Its plans include increasing the adoption of platforms such as Momentify and Algostra, which are built around systematic approaches to investing and trading.

Momentify gets an ambitious 24-month target

Among Definedge’s expansion plans, Momentify comes with one of the clearest numerical goals.

The startup is targeting Rs 5,000 crore in assets under management through Momentify over the next 24 months. The platform has already crossed Rs 1,000 crore in AUM, giving Definedge an established base from which it plans to build the business further.

That target also shows how the company is looking beyond tools built primarily around trading and research. By positioning Momentify as a broader wealth creation platform, Definedge is placing a larger emphasis on the investing side of its product portfolio alongside its trading technology.

A product stack built across trading, investing and learning

Founded in 2021 by Prashant Shah and Rajesh Badiye, Definedge has built a wealth-tech business spanning more than 14 platforms.

Its portfolio includes Opstra, Zone, Algostra, Momentify and Gurukul, with products covering trading, research and learning for retail traders and investors.

Instead of building the latest funding round around a single product launch, the company is putting money into several layers of the business at once. That includes execution infrastructure at one end and algorithmic trading, systematic investing and wealth creation products at the other.

Definedge also says its user base has expanded 10X over the past 36 months, adding another reason for the company to invest in the infrastructure and operational capacity needed for its next phase of growth.

The Rs 22 crore pre-Series A round now gives Definedge fresh capital to pursue that expansion while working toward its most visible near-term milestone: taking Momentify from more than Rs 1,000 crore to Rs 5,000 crore in AUM within 24 months.

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