Underneat.in, Fireside Ventures, Ghazal Alagh, Vimarsh Razdan, Kusha Kapila, D2C brands India, shapewear startup, Indian startups, Pre-Series A funding, consumer brands India

Underneat.in Raises $6M, Claims ₹150 Cr ARR in 8 Months

D2C shapewear brand underneat.in has raised $6 million in a Pre-Series A round from Fireside Ventures, according to public posts by co-founder Vimarsh Razdan and…

Vasundhra Tewari

December 16

Underneat.in’s Costly Pause: Why a ₹70 Lakh Loss Became a Trust-Building Bet

Khushi Bhatia

3 min

Vimarsh Razdan, Luxury Brands, Indian Artisans, Cultural Collaboration, Prada Kolhapuri, Louis Vuitton India, Bvlgari Priyanka Chopra, Indian Fashion Heritage, Global Luxury Market, Cultural Appropriation, Indian Craftsmanship

Vimarsh Razdan Explains Why India Is Now at the Heart of Luxury

Anish Dhawan

5 min

Underneat, Kusha Kapila, Vimarsh Razdan, Ghazal Alagh, Fireside Ventures, Indian startups, shapewear market India, accessible luxury fashion, women’s innerwear India, D2C brands India, Indian fashion startups, consumer brands India, startup funding India

Underneat clocks ₹4.5 Cr in 100 days with shapewear

Khushi Bhatia

4 min