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Watch Engaging Videos From Our Youtube

AI That Speaks Indian Languages: Sarvam AI’s Bold Move for Bharat | #AIStartup #shorts
The Whole Truth Foods: Exposing Fake “Healthy” Food Labels | Inside Startups| Ascendants
How Sarvam AI Is Making India’s Languages AI-Ready | Inside Startups | Indian AI
How Indian Startup NIRAMAI Is Changing Breast Cancer Detection | #artificialintelligence #women
ToneTag : Online Payments Without Internet | Inside Startups #startupstories #technology #fintech
Banofi: Banana Waste to Vegan Leather | Inside Startups | #SustainableFashion | #DesignerBags
CoolAnt: Ancient Cooling Reinvented | Inside Startups | Ascendants #SustainableLiving #startups
Skyroot Aerospace- New Space Era Begins | Inside Startups | Ascendants
Shubman Gill, Nike, Adidas, cricket sponsorship, sports marketing, Team India, branding conflicts

Shubman Gill & Nike: The Fine Print of Cricket’s Sponsorship Game

The sight of Indian skipper Shubman Gill wearing a Nike base layer in the dressing room during the ongoing Test match has sparked quiet murmurs…

Om Singh

July 7
Nobel Dhingra, TCM Sports, TCM Sports new COO, Sports Marketing, Sports Business India, Leadership Movement, Indian Sports Industry, MakeMyTrip, Vansaar

Nobel Dhingra Joins TCM Sports as Chief Operating Officer

Epil Bodra

2 min
Dream11, Harsh Jain, Bhavit Sheth, fantasy sports, Indian startups, gaming industry, Dream Sports, online gaming, IPL sponsorship, startup funding, tech unicorns, sports marketing, fantasy cricket, esports India, mobile gaming

Dream11: From Dorm Room Idea to Fantasy Sports Unicorn in India

Epil Bodra

5 min
MI vs CSK IPL, IPL El Clasico, IPL viewership stats, IPL advertising revenue, MI CSK rivalry, IPL fan engagement, Star Sports ratings, JioCinema IPL, cricket business India, sports marketing, IPL sponsorships, stadium ticket sales

MI vs CSK IPL Match: How Big Is IPL’s El Clasico?

Epil Bodra

3 min
Jasprit Bumrah, Skechers India, cricket sponsorship, sports brand partnerships, performance footwear, cricket gear, brand endorsement, sports marketing

Jasprit Bumrah Partners with Skechers to Endorse Performance Footwear

Khushi Bhatia

2 min
IPL 2025, Tata IPL, IPL sponsorships, JioStar, IPL brands, advertising in IPL, IPL marketing, cricket sponsorship, sports marketing, brand engagement, IPL advertisers, fantasy sports, fintech brands, FMCG sponsorship, digital advertising

TATA IPL 2025: A Brand Bonanza with 20 Major Sponsors Already Onboard

Epil Bodra

3 min
Coca-Cola Halftime campaign, Coca-Cola India, refresh everyday moments, Dibakar Banerjee, sports marketing, ICC Champions Trophy, brand storytelling, VML Delhi, Coca-Cola marketing campaign, Coca-Cola anthem

Coca-Cola Launches ‘Halftime’ Campaign to Refresh Everyday Moments

Khushi Bhatia

3 min
Furlenco, RCB, Women’s T20 League 2025, Women’s Premier League, WPL, Cricket Sponsorship, RCB Women, Sports Marketing, Cricket News, Indian Cricket

Furlenco Becomes RCB’s Official Furniture Partner for Women’s T20 League 2025

Anish Dhawan

3 min

The Ascendants

Pulse Candy, DS Group, Indian confectionery market, FMCG growth story, hard-boiled candy, Kachcha Aam, Rajiv Kumar, candy industry India, ₹750 crore milestone, Indian brands

Pulse Candy’s Journey: From a ₹1 Launch to a ₹750 Crore Market Phenomenon

Khushi Bhatia

9 min
Abrosaa, Ber fruit, Indian startup, food tech, indigenous fruits, Shivani Bundela, women entrepreneurs, tribal employment, sustainable farming, healthy snacks, eco-friendly products, Bundelkhand, underutilized fruits, natural food products, fruit innovation

Abrosaa: India’s First Ber-Based Food-Tech Startup

Manya Maheshwari

3 min
The Loom Art, sustainable fashion, Indian fashion startup, slow fashion, eco-friendly clothing, Jaipur fashion brand, Aarushi Kilawat, Indian handloom, traditional crafts, ethical fashion, artisan support

The Loom Art: Weaving Stories Through Sustainable Fashion

Manya Maheshwari

3 min
A curated selection of Bon Fiction chocolate bars in vibrant packaging, symbolising craft and storytelling.

Beneath the Wrapper : Bon Fiction’s Journey Into the World of Chocolate

Heer Shah

5 min
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Founder's Corner

Meet the Founders Who are Building a “Post‑Sugar World” with Arboreal

Vasundhra Tewari

3 min
tanvi pathania, d2c success story, frenesi fashion, tawi jewels, indian women entrepreneurs, self-funded startups, d2c brands india

Tanvi Pathania: From 3AM Hustle to Building Two D2C Brands in India

Om Singh

3 min
bewakoof founder,Prabhkiran Singh, Bewakoof, FIRE movement, work philosophy, Kahlil Gibran, career advice, entrepreneurship, work-life balance

Why Bewakoof’s Founder Says Work Is Not a Burden to Escape

Khushi Bhatia

3 min
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