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Khushboo Mulani, Slay Media, Slay Media, D2C India, Unit Economics, Indian Startups, Ecommerce Business, Customer Retention, CAC, Brand Growth, Startup Strategy, Indian Ecommerce, Direct To Consumer, Sustainable Brands, Founder Insights, Digital Marketing, Startup Funding, Ecommerce Trends, D2C Brands, Business Growth

The D2C Reckoning: Why Unit Economics Will Separate the Winners from the Noise in 2026

By Khushboo Mulani,Founder & ShEO, Slay Media The Indian D2C space has had a remarkable run. The years between 2019 and 2023 saw unrestricted venture…

Ascendants Dot In

May 20
Marketing, BYJU’S, Aditya Agarwal, edtech crisis, Indian startups, marketing strategy, valuation trap, business analysis, CAC, startup lessons, organic growth, FY21 financials, IPL sponsorships, education business

Inside BYJU’S ₹22,000-Crore Fall: How a ₹50 Marketing Call Broke the Math

Khushi Bhatia

3 min

The Ascendants

Spirit AI, Chinese Startup Humanoid Robots, China Robotics, Robot Intelligence, Embodied AI, Artificial Intelligence, Robotics Startup, AI Robots, Robot Brain, Humanoid Robot Technology

Meet Spirit AI: The Chinese Startup Chasing a ChatGPT Moment for Robots

Khushi Bhatia

6 min
Factrika founders building a technology-enabled manufacturing workforce platform for factory staffing and verified industrial workers in India.

Factrika: Rethinking Manufacturing Workforce Staffing in India

Epil Bodra

5 min
Vibhor Jain, Ishita Jain, Jaipur dairy startup, engineer couple dairy business, Gir cow dairy farm, ₹2 crore dairy business, dairy startup India, organic dairy farming, bilona ghee, freeze dried milk powder, Rajasthan startup, agriculture startup India, dairy farming success story, Jaipur entrepreneurs, Gir cows

Jaipur Engineer Couple Built a ₹2 Crore Dairy From 20 Gir Cows, Then Put ₹30 Lakh Into a Freeze-Dryer

Epil Bodra

6 min
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Founder's Corner

brand content strategy, content marketing strategy by khushboo mulani

Brand Content Strategy: Why Most Brand Content Fails Without a Point of View?

Khushboo Mulani

5 min
Anthropic, Claude AI, Jack Clark, Mustafa Suleyman, Microsoft AI, AI Kill Switch, AI Safety, AI Governance, Artificial Intelligence, AI Regulation, Dario Amodei, Claude Constitution, AI Risks, Generative AI, AI Safeguards

Anthropic AI ‘Kill Switch’ Debate Deepens as Microsoft Flags Claude’s Humanlike Traits

Epil Bodra

5 min
Jay Chaudhry, Zscaler, Jay Chaudhry net worth, Zscaler CEO, Indian American billionaire, Indian entrepreneurs, Indian origin billionaire, cybersecurity, cybersecurity entrepreneur, Zscaler founder, tech billionaire, IIT BHU, IIT Varanasi, JRD Tata, Tata scholarship, SecureIT, VeriSign, startup success story, Indian startup founders, Silicon Valley, Zero Trust, cloud security, billionaire success story

From Studying Under a Tree to a $9.3 Billion Fortune: How Jay Chaudhry Built Zscaler

Om Singh

8 min
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