In a significant stride towards promoting inclusivity in cricket, CREX, a global cricket analysis platform, has onboarded Indian Women’s Cricket Team captain Harmanpreet Kaur as its newest brand ambassador. She joins fellow cricket star Shikhar Dhawan, reinforcing the brand’s vision to engage fans across all spectrums of the sport.
Since its founding in 2017, CREX has developed into a full-fledged cricket ecosystem that provides news, player statistics, real-time scores, and ball-by-ball commentary. Simplified insights designed for both casual viewers and dedicated cricket analysts are advantageous to its quickly growing user base.
The partnership with Harmanpreet is a calculated step to increase CREX’s reach, especially among women’s cricket supporters, a market that is finally gaining traction and media attention in India.
“I am thrilled to partner with CREX, a platform that shares my passion for cricket and is actively working to elevate the women’s game,” said Kaur. “It’s inspiring to see CREX’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone.”
Echoing her sentiments, Rajat Vallabh, Chief Strategy Officer at CREX, added, “This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and earn the recognition it deserves, just like men’s cricket.”
With both Kaur and Dhawan on board, CREX signals a strong brand direction centred around equality, aspiration, and accessibility principles deeply resonating with India’s new generation of cricket enthusiasts. This dual ambassador strategy also enables CREX to effectively straddle traditional cricketing strongholds and emerging fan bases through both male and female icons of the sport.
As Indian women’s cricket continues its upward trajectory, this partnership is more than a marketing alignment, it’s a call to fans and stakeholders to rally behind a game that belongs to everyone.
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