In a space often filled with hype, jargon, and scammy headlines, crypto can feel like a boys’ club. But that is starting to change. More women are entering the world of Web3 through clearer education, community support, and better design.
At the Blockchain Baddies side event during Token2049 in Dubai, women from across the industry shared what it takes to bring more female voices into the mix.
Start With Clarity
Understanding crypto shouldn’t feel like decoding a foreign language. Caroline York, marketing director at Web3 firm Serotonin, says the biggest barrier for women is the lack of simple, clear information.
“In order to attract more women, we’ve got to make the information much more digestible and a lot clearer,” she said.
Removing buzzwords and offering beginner-friendly tools is a powerful first step.
Smaller Spaces, Bigger Impact
York also believes that women feel more comfortable learning from each other in trusted, smaller settings. That’s where communities like SheFi come in. These spaces allow women to ask questions, share doubts, and grow without feeling judged.
Engineer and educator Saima Tariq Khan agrees. She says the first step is breaking down crypto terms like blockchain, cryptocurrency, and DeFi. Many women already have the skills. They just need a more approachable way in.
Financial Literacy Comes First
Paloma Soria Brown, a SheFi scholar and author, says crypto education should begin with money basics.
“When you know about crypto but you’re not an investor, you might only see the scams and rug pulls,” she said.
Financial literacy builds trust. Once women understand the bigger ideas behind crypto — ownership, freedom, and digital identity — the space stops feeling risky and starts feeling powerful.
Designing With Women in Mind
Companies also need to step up. Abigail Xavier, marketing manager at Fasset, says their team actively works with women-led communities to improve product design.
“We want to make our tools more intuitive for our female audience,” she said.
Crypto is evolving. And as more women join in, it’s becoming more inclusive, more thoughtful, and more human. Not just about speed or speculation — but about building something that works for everyone.
