Morocco’s small businesses may finally be getting a banking experience built for how they actually operate.Visa has partnered with fintech startup Zazu to launch what is being positioned as the country’s first fully digital business account for entrepreneurs and small and medium-sized enterprises (SMEs).
The product allows businesses to open and manage accounts entirely online, eliminating the paperwork-heavy processes and long wait times that have traditionally defined business banking in Morocco.
The rollout already shows early traction. More than 300 companies, including Jobzyn, Auto24, Yakeey, and Votre Chauffeur.ma, were onboarded even before the public launch, pointing to a clear demand for faster, simpler financial tools tailored to business users.
At its core, Zazu is attempting to solve a long-standing friction point. Opening a business account in Morocco can take weeks, often involving manual processes, limited transparency on fees, and systems that are not designed for modern, fast-moving businesses. For many founders, managing finances has meant navigating outdated interfaces and spending valuable time on administrative tasks.
“Too many entrepreneurs waste time chasing their advisor, navigating overly complex interfaces, or disputing surprise fees. Zazu simplifies their banking experience,” said Germain Bahri, co-founder of Zazu.
Zazu’s approach is to compress that entire experience into a single digital platform. Businesses can open an account in minutes, issue Visa Business cards to team members, and manage expenses in real time with customizable access controls.
The platform also integrates invoicing tools, allowing users to create and send invoices quickly, alongside payment links that enable faster collections without sharing bank details.
The partnership with Visa adds a layer of global payments infrastructure, while also enabling the gradual rollout of Visa Business cards to users in the coming weeks. Zazu is also working with Moroccan fintech player Chari, which provides access to local infrastructure, licensing, and market expertise.
The launch timing is quite remarkable. Morocco has become a key technological player in French-speaking Northern Africa, representing a substantial proportion of venture capital investment in the region. However, despite its success and an advanced banking sector, digital banking products designed specifically for Moroccan business needs were scarce.
Zazu is looking to plug the gap not through innovation of financial services, but by revolutionizing the way entrepreneurs use them. With the consolidation of payments, billing, and bank accounts within one platform, Zazu is banking on a generation of founders whose financial needs can be met with the ease and swiftness expected from their companies.
It is a trend that is also evident throughout fintech in Africa, where startups are paying closer attention to the needs of their small businesses than their consumers. Should its adoption remain on the current track, Morocco stands as an important test case for the evolution of online business banking in the continent.
Also Read: Greenvize Launches Hydrogen Cooktop That Runs on Water
