Rajiv Singh has joined Haldiram’s as Vice President, Head of Marketing & Growth (QSR Business), according to a note he shared in a public post.

In his announcement, Singh called Haldiram’s “an extraordinary legacy in Indian food and hospitality,” and said he is looking forward to driving brand-led growth, accelerating the QSR business, and building scalable, consumer-first marketing engines in partnership with the leadership team. He also expressed gratitude for the trust placed in him and said he is “excited about the journey ahead.”

Singh brings 15 years of experience across FMCG and retail marketing, with work spanning brand building, content marketing, D2C, strategic planning, and media buying, Prior to joining Haldiram’s, he worked as Head of Growth at ITC’s cloud kitchen business.

The move comes at a time when established food brands are sharpening their focus on quick service formats and growth marketing playbooks, areas Singh has worked across through his brand and growth roles. At Haldiram’s, his remit will centre on the company’s QSR business, with a focus on marketing-led growth.

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