Pravis has appointed Amit Duggal as its Founding Chief Growth Officer, bringing on board a media and technology leader with more than two decades of experience across agency networks, digital transformation and entrepreneurial ventures.
The appointment comes at a time when marketing businesses are rethinking how growth is built, measured and delivered. For Pravis, Duggal’s role is expected to sit at the intersection of media strategy, AI-led marketing, performance, technology and client partnerships.
Duggal has spent 23 years across leadership roles in global media organisations and entrepreneurship. His earlier stints include senior positions at Essence, Omnicom Media Group, Madison and Mindshare.
Across these roles, he worked on media, digital transformation and growth initiatives for brands such as Google India, PepsiCo, HP, Airtel, Cisco, Virgin Atlantic, Perfetti, Renault, ITC and SC Johnson.
Prashant Sinha, cofounder of Pravis, said the appointment reflects the pace at which media and AI are changing marketing. He described Duggal as a leader who brings together media depth, experience in building technology-led businesses and the entrepreneurial mindset needed to drive growth.
Sinha added that Duggal’s experience across global media networks and ventures would strengthen Pravis’ ability to help clients navigate this shift and deliver stronger business outcomes.
Duggal’s career has also included building and scaling technology-led ventures. He was associated with Adorithm, which was later acquired, and MonkeyMinds, a digital marketing and technology company that partnered with more than 100 brands across BFSI, retail, consumer, D2C, education and media sectors.
As part of the transition, several members of the MonkeyMinds team have also joined Pravis. Their addition brings further capability across media planning, performance marketing, strategy and client partnerships.
Speaking on his new role, Duggal said his experience across global media organisations and businesses built from the ground up has shaped his view of sustainable growth. He said growth today depends on the coming together of strong strategy, sharp execution and technology, with AI making that combination even more powerful.
His appointment signals Pravis’ intent to deepen its growth offering at a moment when clients are looking for partners who can combine media understanding with technology, execution and business accountability.
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