Ola Electric targets 4,000 stores by December-end, aiming to transform India’s electric two-wheeler (e2W) market. This expansion adds over 3,200 new locations to its existing 800 outlets. With this growth, the company will create the largest e2W retail network in the country.
How Ola electric targets 4,000 stores to boost accessibility
The expansion seeks to make electric mobility more accessible. CEO Bhavish Aggarwal said, “Our expanded network will ensure electric mobility reaches every pin code in the country.” This strategy focuses on urban centres and underserved rural areas, bridging the accessibility gap.
Ola electric targets 4,000 stores alongside new product launches
While Ola Electric targets 4,000 stores, it has also introduced new products. These include the Ola Gig and S1 Z series, with prices starting at ₹39,999. The products are tailored for rural, semi-urban, and urban markets. In addition, the company plans to launch the Roadster motorcycle series at ₹74,999. These steps aim to meet diverse mobility needs.
Market impact
This expansion coincides with Ola Electric’s rising market share. In October 2024, the company captured 31%, recovering after months of decline. According to Vahan data, it sold 41,605 units in October, a sharp increase from 24,716 in September. Meanwhile, competitors like Bajaj Auto, TVS Motor Company, and Ather Energy trailed behind.
Customer support strengthens as Ola electric targets 4,000 stores
To support its growing network, Ola Electric launched the #HyperService programme. This initiative, along with the Network Partner Programme, aims to onboard 10,000 sales and service partners by 2025. Additionally, the EV Service Training Programme will train 100,000 mechanics to ensure better after-sales support.
By targeting 4,000 stores, Ola Electric is reshaping India’s e2W market. This move not only boosts accessibility but also drives the adoption of sustainable mobility across the nation.
