Myntra launches ‘M-Now’ quick commerce pilot in Bengaluru, introducing a two-hour delivery service in select areas. This strategic initiative demonstrates Myntra’s effort to innovate in the e-commerce market by providing faster delivery solutions tailored to customers’ needs.
M-Now: Myntra launches a quick commerce pilot in Bengaluru
M-Now, Myntra’s latest offering, is currently being piloted in specific Bengaluru pin codes. It promises ultra-fast delivery of a limited range of products within two hours. The company plans to expand this service to more areas based on feedback and performance insights from the pilot project.
Myntra enhances services with ‘M-Now’ quick commerce
Myntra has a history of improving delivery speeds. In 2022, the company launched M-Express, which ensured deliveries in 24-48 hours. With M-Now, Myntra takes its services a step further, providing even faster deliveries and setting a new standard in customer satisfaction.
A Myntra spokesperson shared, “Our pilot with M-Now reflects our focus on offering convenience to our customers. This service complements our existing quick delivery options, and its performance will determine future rollouts.”
Why Myntra’s ‘M-Now’ pilot is a game-changer for Bengaluru
Unlike other quick commerce platforms, Myntra focuses on fashion and beauty products. By launching M-Now, the company uniquely positions itself to cater to this niche market while delivering speed and reliability.
Myntra’s growth supports quick commerce success
Myntra’s growing influence in e-commerce backs its innovations like M-Now. The platform has 40 million annual transacting users, and its revenue increased from ₹3,501 crore in FY22 to ₹4,375 crore in FY23. This strong foundation allows Myntra to invest in projects that enhance customer satisfaction and redefine delivery standards.
Therefore, Myntra’s ‘M-Now’ quick commerce pilot marks a significant step forward in the fashion e-commerce sector. This initiative could reshape the way customers shop for fashion and beauty products, ensuring Myntra stays ahead in the competitive market.
