Expanding its portfolio into the children’s personal care segment, KT Professional founded by Dhruv Sayani, on Monday announced the launch of KT Kids, a new range positioned as a gentle and science-backed care line for children. The brand has onboarded actor Kareena Kapoor Khan as its partner for the nationwide rollout.

Calling the launch a “special milestone,” the company said it aims to extend the trust it has built in professional haircare to an audience where parents are known to scrutinise every product detail. For years, KT Professional has marketed itself as a maker of safe, high-performance, research-driven haircare solutions. KT Kids, the company said, brings the same philosophy to children’s grooming.

KT Professional said the KT Kids range is the outcome of two years of formulation and research, with a focus on creating products that are gentle, clinically safe, clean and suitable for everyday use.

The company added that the line has been crafted keeping in mind today’s “highly aware and conscious” parents, who place significant importance on ingredient safety and long-term comfort for their children.

Kareena Kapoor Khan Joins KT Professional as a Mother and a Partner

KT Kids marks a collaboration with Kareena Kapoor Khan, whom the brand describes as a partner who brings both star power and a relatable parental perspective.

Highlighting her involvement, KT Professional said Kareena’s experience as a mother aligns with the brand’s emphasis on trust, authenticity and responsibility in children’s personal care. According to the company, she represents “strength, care and modern motherhood,” making her an apt voice for the new line.

Aiming to Change Kids’ Care in India

With KT Kids, the company says it seeks to “redefine” the kids’ personal care category in India by combining safety, joy and reliability. The range is positioned around the idea of a daily routine parents can choose with confidence, supported by a brand narrative centred on trust.

The launch, KT Professional said, is not only an expansion but also “the beginning of a new chapter” in its commitment to families. The company is projecting KT Kids as “A Mother’s Trusted Choice,” signalling its intent to build a long-term presence in the children’s grooming space.

As the brand rolls out the new line, KT Professional emphasised that the mission remains unchanged: delivering care that is safe, joyful and dependable for every child.

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