Nail care brand Nailinit has raised between Rs 2.5 crore and Rs 3 crore in a pre-seed funding round co-led by Gruhas Collective Consumer Fund and Marsshot VC. The round also saw participation from several angel investors, including Razorpay co-founder Shashank Kumar, Arjit Johri, Yash Jain, Karan Jindal, Jivraj Singh Sachar, Nishank Jain, Yashvardhan Kanoi, Ashwarya Garg, Phot.AI founder Venus Dhuria, and Amishi Parasrampuria.
The funding marks an early milestone for the startup as it builds its presence in India’s growing beauty and personal care market. With backing from venture funds and experienced founders, the company is aiming to strengthen its brand positioning and scale its reach across multiple sales channels.
Focus on Quick Commerce, Direct Sales, and Product Development
According to the company, the fresh capital will be used to expand distribution across quick commerce platforms and direct-to-consumer channels. Nailinit also plans to invest in community-driven brand building initiatives and accelerate product innovation within the nail care segment.
The strategy reflects a focus on making its products more accessible to customers while continuing to develop offerings tailored to evolving consumer preferences. Strengthening distribution and introducing new products are expected to support the brand’s efforts to establish itself in a competitive category.
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Founders Target an Under-Branded Yet High-Frequency Category
Nailinit was founded by Tanishq Ambegaokar and Shubham Singhal with the goal of creating a modern consumer brand in a segment that sees frequent usage but remains relatively under-branded in India. The company is positioning itself not only as a product provider but also as a platform that connects nail care with broader themes of personal style and self-expression.
By combining product development with cultural and community engagement, the founders aim to create a brand identity that resonates with younger and digitally engaged consumers. This approach aligns with a broader trend in the beauty industry, where brands increasingly build loyalty through storytelling, community interaction, and digital-first engagement.
Early Presence Across Major Quick Commerce Platforms
The company has already established distribution on leading quick commerce platforms such as Zepto and Blinkit, allowing customers to access its products through rapid delivery services. Nailinit has also announced plans to launch on Instamart, which would further expand its reach in the fast-growing instant delivery ecosystem.
In addition to quick commerce, the brand is available on Amazon, strengthening its omnichannel presence and enabling customers to purchase through both marketplace and direct channels. This multi-platform strategy is designed to improve product visibility and meet customers where they already shop.
Building a Community-Driven Alternative to Traditional Nail Care
Nailinit is focusing on a content-native and community-led approach to engage customers and simplify access to nail care products. By combining digital engagement with product availability across online and quick delivery platforms, the company aims to offer a more convenient alternative to time-intensive salon visits.
The startup plans to scale gradually while continuing to invest in brand building, community engagement, and category development. With early investor backing and expanding distribution, Nailinit is working to establish itself as a recognisable name in India’s evolving nail care and beauty segment.
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