Newtral raises $600K from NOW’s Accelerate model to scale climate SaaS GTM

Tejasvi Kasana

| October 8 | Business Stories, Funding Feed

Newtral, Climate Tech, SaaS Startup, Sustainability Software, Green Technology, NOW Accelerate, Startup Funding, Indian Startups, Carbon Footprint, Climate Action, GTM Strategy, Enterprise SaaS, Sustainable Innovation, Avi Chudasama, Vinod Sonagara, Anuraag Paul

Climate-tech startup Newtral has raised $600,000 from NOW under its Accelerate model, with the capital earmarked to execute the company’s go-to-market plan in key global markets and drive revenue growth.

Founded in 2022 by Avi Chudasama and Anuraag Paul, Newtral (operating as Newtral.io) builds sustainability software that helps enterprises measure their carbon footprint, identify reduction opportunities, and operationalize sustainability through customizable dashboards and workflows.

The company positions its platform as a way for organizations to move beyond compliance toward measurable climate action, integrating reporting, insights and execution in one place.

Newtral says it is trusted by 100+ companies across sectors such as pharma, real estate and retail, Wockhardt, Meghalaya Industrial Corporation (MIDC), and Metro Brands Limited are among the names cited. The startup previously raised $80,000 (₹0.64 crore) in a pre-seed round in July 2023, led by accelerator PedalStart.

About the investor: NOW is a deep-science venture studio focused on sustainability and climate-tech. Its Accelerate model backs early teams with capital and hands-on support to speed up commercialization.

The Significance

Execution capital: The round is explicitly targeted at GTM and revenue scale-up, indicating Newtral is moving from validation to broader enterprise roll-outs.
Software-led decarbonization: By centralizing measurement, reduction planning and reporting, platforms like Newtral’s can reduce the fragmentation that often stalls sustainability programs.
Sectoral breadth: Early traction across regulated industries (e.g., pharma) and asset-heavy categories (e.g., real estate, retail) suggests a wide canvas for adoption.

Key facts

Round: $600K from NOW (Accelerate model)
Use of funds: Execute GTM in key global markets; scale revenue
Founded: 2022
Founders: Avi Chudasama, Vinod Sonagara, Anuraag Paul
Product: Sustainability software for measuring emissions, spotting reduction levers, and implementing practices via custom dashboards
Noted clientele: 100+ companies, including Wockhardt, Meghalaya Industrial Corporation (MIDC), Metro Brands Limited
Previous raise: $80K pre-seed (July 2023) led by PedalStart